Browsing Tag

4c insights

Amazon Consolidates its Tech Behemoth Title Raking $70B Sales; Promises One-Day Delivery for Prime Customers

Multi-technology provider and retain giant, Amazon has announced the Q3 2019 Sales figures. It stood at $70 billion, growing the net sales by 24%, compared with $56.6 billion in third-quarter 2018. Amazon dominates the Retail, Cloud, Data storage and Voice commerce segments in the tech industry. Recently, Amazon also announced the acquisition of eHealth startup- Health Navigator – all these augurs well for Amazon partners and stakeholders. One-Day Delivery on the Cards For Jeff Bezos, CEO and Founder of Amazon, the Sales…

Rugby World Cup stirs up Social Media Sensation Ahead of Quarterfinals

Rugby World Cup Engagement Increased 1,041% Last Weekend While Daily Engagement Has Risen 261% Over the Course of the Tournament Versus the Week Before It Started Social media analysis by marketing technology company, 4C Insights, reveals posts, mentions, tweets and re-tweets of the official Rugby World Cup handles increased 1,041% over the last weekend. Of particular value to sponsors and advertisers of the global tournament, the sentiment of social chatter also rose by 10 percentage points to 85% – referencing…

New Study Reveals Watershed Moment as 79% of UK Marketers Acknowledge Cross-Channel Video Advertising Wave

A commissioned study conducted by Forrester Consulting on behalf of 4C Insights, among over 200 marketers in the UK, finds 79% recognize cross-channel video advertising – including TV, digital video, social video, and over-the-top (OTT) – as an increasingly important medium. From the results of the study, we think it’s clear that the media mix has changed and video has emerged as a critical format. 77% of UK marketers agree that video is evolving from a mass-reach medium to one that enables targeted reach to more precise…

Unofficial Sponsors Seize the Cricket World Cup Opportunity

The latest insights from marketing technology company, 4C Insights, reveal Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the only official sponsor to join the car manufacturer in the top ten. Rank Advertiser Ad Minutes 1 Nissan 104 2 Qatar Airways 43 3 bet365 37 4 Kerala Tourism 23 5 Expedia 20 6 Paddy Power 20 7 William Hill 20 8 Pepe's Piri Piri 18 9 Thatchers Gold 17 10 Betfair…

IKEA Pulls the Rug from Under the Competition as Game of Thrones Ads Catch Fire on Social

IKEA Sees 495% TV Social Lift from Ads Airing During Season 8 Episodes Research by 4C Insights shows, IKEA, who launched one of the most successful fast response campaigns, tops the list of brands who saw the greatest social lift from ads airing during Game of Thrones. O2 follows in close second with their current out-of-home campaign placing the Iron Throne outside The O2 Arena. The study by 4C reveals how TV ad campaigns run during the times Game of Thrones series aired on Sky Atlantic benefitted from the brands’…

TechBytes with Lance Neuhauser, CEO, 4C Insights

Tell us about your recent announcement about acquiring stakes in iQ Media? We’ve made an investment and formed a new company called Kinetiq that combines iQ Media with 4C’s Teletrax. Kinetiq will operate independently and represents the world’s largest unified TV intelligence network. At 4C, we’re focused on building the leading self-service software for brands to execute video-centric marketing and optimize business outcomes. We have an unprecedented foundation of data science, engineering, and technology development…

When Is an Emoji More Than Just an Icon?

Each year hundreds of new icons are added to the library we use every day on our phones. They give us the ability to choose the right emoji not only to communicate our mood and what we’re up to but also our gender, race and hair color. This year, Unicode has again struck a chord with the introduction of disability-themed emojis. Where emojis might once have been considered gimmicks, this latest development shows just how far the format has come. Disability rights campaigners have openly welcomed the new set as an…

4C Grows EMEA Presence With New London Leadership

Expanded Team Will Support New Amazon Offering and Pinterest Ads Expansion to France 4C Insights, a data science and marketing technology company, announces the expansion of its EMEA team with several strategic new hires to support its newly broadened solutions and European operations. Oliver Hansard joins the London office as VP Sales, EMEA, along with Adam Hawkins, who joins as Sales Director, EMEA. Simon Hetherington Rea joins as Account Manager. As VP Sales EMEA, Oliver Hansard will lead 4C’s growing business and…

The Year of Advanced TV: Leveraging Data in New Ways

In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella term that encompasses everything from data-driven targeting to programmatic placement, is a fast-moving yet nuanced opportunity. (For more background on the market forces driving Advanced TV, as well as the requirements for advertising execution in this realm, check out part 1 and part 2 …

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the benefits to marketers are substantial. And the word seems to be out: Per Forrester Research, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule this year. That said, despite investment intentions, many marketers still struggle with the definition of…

4C Expands Board of Directors with Appointment of Former Verizon Executive Marni Walden

Marni Walden Has More Than Twenty Years of Experience in the Media and Wireless Industry 4C, a data science and marketing technology company, announced the appointment of Marni Walden to the company’s Board of Directors. Walden has more than twenty years of experience in the media and wireless industry, most recently serving as Executive Vice President and President of Global Media and New Business at Verizon Communications Inc., where she reported directly to the Chairman of Verizon and was a top five officer of the…

4C Debuts Advanced TV Week to Educate Advertisers About Audience-Based Planning and Buying Ahead of Television Upfronts

 4C Insights (4C), a data science and marketing technology company, announced the inaugural 4C Advanced TV Week, a series of events, content, and education designed to help advertisers understand how to leverage audience-based planning and buying technology for the Upfronts season. 4C Advanced TV Week initiatives include 4C partners Inscape, Mediaocean, and NBCUniversal. Key efforts taking place during the week are: AdvancedTVNews.com: A new website and resource that curates the best information about Advanced TV and…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…