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Dentsu Aegis Network Acquires 4Cite Marketing to Boost Merkle’s Identity Capability

Doubling down on first-party identity technology with second acquisition of 2020 Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled, data-driven performance marketing company and part of Dentsu Aegis Network. Founded in 2010, 4Cite is a leading data services technology company in the eCommerce sector. All 50 employees, located in Albany, N.Y. and Peterborough, New Hampshire, will join Merkle.…

Consumer Targeting: Using Purchasing Intent to Close the Deal

Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up.  Amazon uses a customer’s actual shopping data to determine purchasing intent, and it’s clearly working with Amazon hitting $1 trillion in market value. Personalized marketing grounded in purchasing intent covers a wide range of strategies, from abandoned cart emails to predictive analytics that forecast the…

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

4Cite CEO Bob Gaito Explains How the Shopping Elsewhere Platform Utilizes Data to Notify Online Merchants When Their Customers Are Actively Shopping In March at Shop Talk 2018, 4Cite announced that their customers have managed to increase revenues by ~20+ percent because of 4Cite’s proprietary Shopping Elsewhere™ email triggers. Shopping Elsewhere™ email triggers provide valuable insight that prompts real-time, personalized offers at the moment. All this, when potential customers are actively checking in their inbox or…

4Cite Unveils How Shopping Elsewhere Technology Identifies and Re-Engages Customers

Accelerated Growth of 4Cite Data Network Means Personalized, Triggered Emails Have Huge Impact on B2C eCommerce Success, Revenues 4Cite, a leading consumer identification and data insights company, has announced that customers who are a part of the 4Cite Data Network™ are fostering brand loyalty and increasing client revenues by 20+ percent because of 4Cite’s proprietary Shopping Elsewhere™ email triggers that provide valuable insight that prompts real-time, personalized offers at the moment when potential customers are…

What Good is Personalization Without Identity?

By now it’s widely understood that personalization has become a hot topic for marketers. It’s been covered by countless industry thought leaders and the revenue benefits that it yields gets touted by major brands on a daily basis. That is no secret. You’ve heard and seen the headlines before... Personalization is the future of marketing These 10 brands are taking personalization to the next level X% of marketers say it’s important to create 1:1 messaging and seamless customer journeys The cookie is dying,…

Get a Standing Ovation from your Ad Audiences

Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward audience-driven strategies.  Brands can now focus on the audience they want to reach instead of blasting out ads and hoping they land on the right people.  Social platforms are making it easy, with multiple ways to create an audience for each ad.  But measuring audience effectiveness in terms of ROI is not always easy.  According to marketing statistics by the DMA, measuring ROI from social…