Browsing Tag

Aaron Goldman

Rugby World Cup stirs up Social Media Sensation Ahead of Quarterfinals

MTS Staff Writer Oct 19, 2019 0

Rugby World Cup Engagement Increased 1,041% Last Weekend While Daily Engagement Has Risen 261% Over the Course of the Tournament Versus the Week Before It Started Social media analysis by marketing technology company, 4C Insights,…
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Interviews

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

Sudipto Ghosh Sep 2, 2019 1

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most." Tell us about your journey to Marketing Technology. What inspired you…
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Video Marketing

New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing…

Globe Newswire Jul 11, 2019 4

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned…
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Technology

Unofficial Sponsors Seize the Cricket World Cup Opportunity

MTS Staff Writer Jul 11, 2019 0

The latest insights from marketing technology company, 4C Insights, reveal Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the only official sponsor to join the car…
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Interviews

TechBytes with Aaron Goldman, Chief Marketing Officer, 4C

Sudipto Ghosh Feb 9, 2018 0

Aaron Goldman Chief Marketing Officer, 4C The Consumer Attention economy is growing and Audience Data and Customer Data Platforms (CDPs) have a critical role to play. As we see a gradual convergence of advertising technologies towards…
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