Browsing Tag

Aaron Goldman

Rugby World Cup stirs up Social Media Sensation Ahead of Quarterfinals

Rugby World Cup Engagement Increased 1,041% Last Weekend While Daily Engagement Has Risen 261% Over the Course of the Tournament Versus the Week Before It Started Social media analysis by marketing technology company, 4C Insights, reveals posts, mentions, tweets and re-tweets of the official Rugby World Cup handles increased 1,041% over the last weekend. Of particular value to sponsors and advertisers of the global tournament, the sentiment of social chatter also rose by 10 percentage points to 85% – referencing…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. Marketing Technology…

Unofficial Sponsors Seize the Cricket World Cup Opportunity

The latest insights from marketing technology company, 4C Insights, reveal Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the only official sponsor to join the car manufacturer in the top ten. Rank Advertiser Ad Minutes 1 Nissan 104 2 Qatar Airways 43 3 bet365 37 4 Kerala Tourism 23 5 Expedia 20 6 Paddy Power 20 7 William Hill 20 8 Pepe's Piri Piri 18 9 Thatchers Gold 17 10 Betfair…

TechBytes with Aaron Goldman, Chief Marketing Officer, 4C

Aaron Goldman Chief Marketing Officer, 4C The Consumer Attention economy is growing and Audience Data and Customer Data Platforms (CDPs) have a critical role to play. As we see a gradual convergence of advertising technologies towards CDPs and behavioral marketing technologies, the Consumer Attention economy would largely be driven by how effectively marketers deliver on their promise of personalized and relevant customer experiences along the buying journeys. Aaron Goldman, Chief Marketing Officer, 4C, explains how…