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Doceree, the leading global healthcare marketing platform building unprecedented programmatic solutions for HCP marketing with proprietary data tools, appoints Deepak Kandaswamy as Senior Vice President, Corporate Development and Strategy.…
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Overview of the ad and marketing sectors  Amid the prevailing economic conditions, there is heightened scrutiny of marketing budgets, prompting businesses to exercise greater caution in resource allocation. 2023 painted a somewhat mixed…
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Despite popular belief, there is no proof that the human attention span is shorter than that of a goldfish. That said, the sheer amount of content (and devices) fighting for our focus is rapidly increasing, condensing the amount of time…
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Ad buyers were rightfully upset by recent research by ad measurement firm Adalytics that showed Google/YouTube’s video ads weren’t living up to standards – being placed where skippability, location and sizing weren’t what the advertiser…
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As the company’s first standalone B2B SaaS product, Adpilot expands Picsart’s mission to make advanced AI tools accessible. Picsart, the world’s leading digital creation platform, today announced the launch of Adpilot, a platform that…
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3D Ads Gaining Traction With Major Brands Represents Major New Revenue Potential Nextech AR Solutions Corp, a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D…
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New study from purpose-led ad platform Good-Loop finds 71% of digital marketers currently tracking CO2 emissions; lack of sustainability training halting progress Eighty-four percent of UK marketers think the ad industry is not doing…
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Year-on-Year ad spend jumps 19% globally and 10% in Southeast Asia Airline and accommodation sectors see an increase in ad spend as travel recovers Emplifi, a leading unified customer experience platform, has revealed…
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Criteo S.A., the Commerce Media company, welcomes the French Competition Authority's favorable decision released today to accept commitments offered by Meta (previously Facebook) to address the authority's competition complaint relating to…
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Stephan Beringer, CEO at Mirriad shares a few content development best practices for marketers in this short catch up: ________ Welcome to this MarTech Series chat Stephan, tell us about yourself and your role at Mirriad. As the…
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The new offering will allow greater accuracy in rendering and reporting for email ads, providing a more seamless experience and boosting satisfaction for advertisers and publishers Jeeng, the only multi-channel messaging platform built…
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Two leading platforms unite to provide advertisers with cross-channel retargeting capabilities AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, today announces a partnership with Lob, the leading direct mail…
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90% of U.S. Streaming Consumers Prefer Streaming Over Traditional TV Integral Ad Science, a global leader in digital media quality, today released new research showing that most U.S. consumers feel that their ad experience is better on…
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Ogury, the global technology leader in mobile advertising anchored in privacy protection, partnered with Lumen Research, the leading technology in attention measurement, to conduct a joint study to measure the attention generated by their…
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Leading ad design platform Creatopy has released a new case study, after testing which type of ad performs better on Pinterest: static or video. Creatopy has released a new case study measuring the performance of Static Ads compared to…
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Clip, Mexico's leading digital payments and commerce platform, released a new ad highlighting the ease with which entrepreneurs can purchase, activate and use Clip products to transact with customers and grow their businesses. Marketing…
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Adverty today announces a new partnership with Adsmovil, Ad Tech company pioneer in innovation for digital advertising in Latin America, Europe and the U.S. Hispanic market, as it continues its expansion into key markets globally. The…
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Driven by the rise of connected TV, FAST is growing quickly in the U.S. and across the globe, according to Amagi Global FAST report analyzing 1200 channels Fee Ad Supported Streaming TV (FAST) is no longer a U.S.-centric phenomenon,…
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Huobi Global today announced the launch of its ad posting function on the Huobi app. Advertisers can now create peer-to-peer (P2P) advertisements directly on the app at any time with zero fees. The new function is part of Huobi P2P, which…
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Nativex, a leading mobile-first advertising platform dedicated to driving ROI, today announced it will be providing new and existing clients with up to $10,000 in TikTok ad credits as part of its collaboration with TikTok For Business.…
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