Browsing Tag

ad budgets

Click Fraud Prevention Firm Warns Website Owners Of Risks When Buying Online Traffic

Globe Newswire Apr 14, 2022 0

Polygraph Urges Website Owners To Test Their Traffic To Ensure It Is Genuine Some website owners are inadvertently enabling a cyber-crime called click fraud, and are at risk of being banned by the advertising networks, and may even face…
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Guest Authors

In 2022, Returning Ad Budgets Will Find A Changed Landscape

Jon Schulz Jan 20, 2022 0

It may sound paradoxical, but 2021 was a year of growth as well as pullback for advertising. The growth happened as many marketers raced to keep up with accelerating digital behaviors in Connected TV (CTV) and app-based media consumption.…
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AI/ML

Unbounce Introduces the First AI-Guided Landing Page Building Experience

Globe Newswire Jul 19, 2021 0

Smart Builder helps small business owners build no-code, high converting landing pages Unbounce, the global leader in landing page and conversion intelligence software, announced the launch of Smart Builder (open beta), an AI-powered…
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Native & Programmatic Advertising

GlassView Bolsters its Performance Focus With the Launch of Ecko, its New Customer Lifetime Value…

PRNewswire Mar 25, 2021 0

GlassView, the leading independent video advertising distribution platform, announced the launch of its proprietary Customer Lifetime Value (LTV) optimization tool called Ecko™. The GlassView approach for measuring and optimizing towards…
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