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Ad Fontes Media

MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes Media

It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO, Ad Fontes Media dives into top practices and tips in this chat. ________ Tell us a little about yourself Vanessa…we’d love to hear about your typical day at work and of course, more about Ad Fontes Media? I’m the Founder and CEO of Ad Fontes Media, which accidentally grew from a small passion project—an image now known as the Media Bias…

Best Practices to Avoid Advertising on Fake News

Spoiler Alert: The ability to truly avoid advertising on “fake news” remains largely unsolved. However, brands can still take steps to reduce the chances of inadvertently support such content. No responsible brand likes the idea of supporting fake news or misinformation—in theory. The real-life damage caused by untruths in media is obvious. From COVID conspiracies that worsened the pandemic worldwide to election disinformation that left our democracy on the brink on January 6th, it is clear our society has an “infodemic”…

Ad Fontes Media, the Media Bias Intelligence Leader, Exceeds Initial Fundraise Expectation by 140% and Launches Ad Apex

Investments in Public Benefit Company Spiked During The 2020 Presidential Election as Demand for Unbiased Content Increases Ad Fontes Media, the media bias intelligence leader and producer of The Media Bias Chart®, today announced it has successfully closed its initial fundraising round. In conjunction with the news, Ad Fontes Media also announced the launch of its Ad Apex™ solution suite. Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s Fastest-Growing Private……