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Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Experience Platforms” research report.Adobe was one of 17 vendors evaluated in the report. For the second consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “a digital experience platform (DXP) is an integrated set of core technologies that support the…

Dropbox Completes Acquisition of HelloSign

Dropbox Penetrates into the Enterprise Content Management Landscape; Introduces Digital Signatures, Workflow, and Document Automation Dropbox has completed the acquisition of HelloSign. The former had originally expressed its interest in the company in the last week of January this year. The two companies met during Dropbox’s extensions partner program (launched circa November 2018). The acquisition infuses new capabilities into Dropbox's content management ecosystem, such as smoother workflows for document handling and…

Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery

New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT. Adobe unveiled new innovations in Adobe Experience Manager,…

LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform

LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest Infusion of Connected TV to Its Platform LiveRamp is one of the global leaders for marketers in providing exceptional customer experience through its IdentityLink Platform. The company’s measurement graph is capable of collating global audience data about consumer engagement with a brand. The results provide clarity to brands to target their marketing efforts to a global…

Accenture Interactive Positioned as a Leader in Independent Research Report on Digital Experience Agencies in Asia Pacific

Accenture Interactive has been named a leader in the latest Forrester Research report on digital experience service agencies in the Asia-Pacific (APAC) region. The report, titled “The Forrester Wave: Digital Experience Agencies In Asia Pacific, Q4 2018,” evaluated Accenture Interactive and 12 other vendors on 23 criteria, including Current Offering, Strategy and Market Presence. “To win in today’s digital world, brands must create experiences that provide value across every interaction. Accenture Interactive combines the…

Dstillery Announces Audience Studio to Help Agencies Create, Explore, and Activate Custom Audiences

Dstillery, the leading applied data science company serving the marketing & advertising industry, announced Audience Studio, a platform that helps agencies create, explore, and activate custom audiences. The launch comes after a private beta test with leading agencies.  The rise of digital media has introduced efficiency and a wide variety of data options to the advertising industry, yet 73% of agencies and marketers feel that getting better insights from data is still a challenge in programmatic advertising. Audience…

OneTrust Releases New Privacy Tools for Mobile and Teams Up with Adobe for Data Privacy Day

To Celebrate Data Privacy Day 2019, Companies Can Get a "Privacy Health Check" of Their Mobile Apps and Integrate Onetrust Consent Records with Adobe Experience Platform Launch and Adobe Experience Platform Mobile SDK To help mark Data Privacy Day 2019, OneTrust is working with Adobe to release two new mobile tools to empower privacy and marketing professionals to better understand opportunities and potential privacy risks. Data Privacy Day is an international effort held annually on Jan. 28 to create awareness about the…

Adobe Acquires Allegorithmic, the Leader in 3D Editing and Authoring for Gaming and Entertainment

Industry Standard for 3D Textures and Materials Behind AAA Gaming Titles and Award-Winning Movies Coming to Creative Cloud Adobe announced that it has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television,…

Magento Announces Availability of PWA Studio to Help Merchants Optimize their Multi-Channel Retail Strategies

There’s no question that mobile is the most transformative force in retail today, a trend that was on full display throughout the 2018 holiday shopping season. According to the Adobe Analytics Holiday report, mobile traffic soared with more than half (51.4%) of traffic originating from smartphones alone yet mobile accounted for just 31 percent of revenue. This is a stark reminder that many retailers have yet to crack the code on improving mobile conversion rates and the complexity of building and optimizing experiences…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Sky Invests in Synamedia to Embrace the Future of Video

As the Globe Shifts Its Preferences from Viewing the Video through Traditional Capabilities, Strong Industry Players like Sky Are Paying Heed Synamedia officially released a statement that it has received fresh investment from Sky, one of Europe’s biggest media and entertainment companies. Synamedia, a leading industry brand in developing software for video broadcast, is majorly held by Permira funds and will be joined by Sky now. This will, in turn, bolster the relationship between Synamedia and Sky as long-standing…

Sony’s Crackle Shines by Leveraging the Technologies of the Deloitte-Salesforce-Adobe Nexus

Sony Crackle, a Sony Pictures Entertainment Venture, Is a Free Video Streaming Service Platform. Aided by the Deloitte-Salesforce-Adobe Trinity, Crackle Is Succeeding in Improving Its Subscriber’s Attention Span and Retaining Them Referencing their outstanding work for Sony’s Crackle, Deloitte Digital was recognized with a Salesforce Partner Innovation award in Dreamforce. The event took place in September this year and was considered the most innovative software conference of 2018. The award was in the ‘Innovation in the…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Twilio Names David Parry-Jones Regional Vice President of EMEA Sales Twilio, the leading cloud communications platform, announced that David Parry-Jones has joined the company as the Regional Vice President of EMEA Sales Reporting to Twilio’s SVP of Sales, Marc…

Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution

Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced that specialist online advertising and marketing platform, Adnuntius, has chosen its NetAcuity Pulse technology to improve targeting capabilities for its global publishing and marketing clients. Adnuntius enriches geotargeting capabilities with Digital Element’s IP intelligence solution Adnuntius provides a holistic solution for data utilisation,…

Adobe Fortifies Tech Offerings with New Identity Authentication Protocols

The Company Announces a Host of Features for Banks, Financial Institutions, and HR Teams. They Are Also Rolling out Enhanced Attributes for Document Security and WFM To begin with, Adobe Sign will now be integrated with Government Authentication! Adobe’s customers that leverage Adobe Sign to capture their customer’s information will no longer need to validate customer identity. Adobe Sign’s iOS or Android application allows users to upload their picture and a Government ID that gets verified in Adobe’s Cloud. Sign uses a…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

A Short Side View of Customer 360

A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area For those of us who have been in the trenches of data collation and analytics for all this time, the current buzz over new attempts at Customer 360 is truly gratifying... and odd. Can something that’s been a vital goal for so long suddenly be a fad? It sure sounds like it. Here’s just a topline recap of recent events: In late September, a trio of major corporations — think Adobe, Microsoft and SAP — came together to…

Adobe’s Audience Manager Gets New Features to Deliver Tailor-Made Experiences

Adobe Is Ramping up Their Customer Data Platform by Adding Two Critical Features to Help Brands Refine Targeting Practices Adobe announced on Monday about the new release to their extremely popular Customer Data Platform. Here is a snapshot of what these features look like. Aiding the Development of Lookalike Models One of the newest capabilities that brands are leveraging to get more knowledge about finding new customers is via building lookalike models from the existing data of their best customers. Therefore,…

As Display Overtakes Search Among High-Tech Advertisers, Is the Industry Ready?

Spending on digital advertising continues to increase at a remarkable rate, with US growth projected to eclipse 18% between 2018 and 2019. While digital advertising’s ascent is no secret, it’s less recognized that specific industries are driving an outsized portion of that growth. In particular, high-tech brands — companies that focus on hardware manufacturing, software as a service (SaaS) or e-commerce — are outpacing the market in terms of digital ad spend, driven by market factors such as rapid innovation cycles and…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…