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OptimizeRx Launches Novel Brand Eligibility Technology, Enabling Dynamic Direct to Consumer Marketing for Healthcare Audiences
AI/ML

OptimizeRx Launches Novel Brand Eligibility Technology, Enabling Dynamic Direct to Consumer Marketing for Healthcare Audiences

MTS Staff Writer -
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Xsolla Leads the Way With GameAnalytics Partnership to Strengthen Game Monetization and Analytics Benchmarking
Customer Experience Management

StackAdapt Expands DOOH Inventory By Onboarding New Global Partners

Business Wire -
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More than Half of Retail Media Networks Advertisers are Reallocating Budgets to RMNs, According to New IAB Study
Content

IAB Unveils Agenda for 2023 IAB NewFronts

PRNewswire -
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MarTech Interview with Jack Bamberger, Chief Revenue Officer at Captify
AI/ML

MarTech Interview with Jack Bamberger, Chief Revenue Officer at Captify

Paroma Sen -
0
Top 4 Trends Advertisers Should Expect for the Streaming Ecosystem in 2023
Analytics

Top 4 Trends Advertisers Should Expect for the Streaming Ecosystem in 2023

Cathy Oh -
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MiQ Increases Commitment to Advanced TV Offering with Two Strategic Hires
Analytics

MiQ Increases Commitment to Advanced TV Offering with Two Strategic Hires

Business Wire -
0
Xandr-Launches-Monetize-TV
Analytics

Xandr Launches Monetize TV

Business Wire -
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0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform
Analytics

0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform

PRNewswire -
0
605 Names Jonathan Kalsched Senior Vice President of Marketing
Native & Programmatic Advertising

605 Names Jonathan Kalsched Senior Vice President of Marketing

Business Wire -
0
AdTech Roundup: Top Things in Advertising Technology
Native & Programmatic Advertising

AdTech Roundup: Top Coolest Things in Advertising Technology

MTS Staff Writer -
0
Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds
Video Advertising

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds

Business Wire -
0
Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey
Video Advertising

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

PRNewswire -
0
Sabio Launches Advanced TV Solution
Mobile

Sabio Launches Advanced TV Solution

PRNewswire -
0
Vistar Media Releases ‘Mind the Gap’ White Paper as Extensive Guide for Creatives Executing Digital Out-of-Home Campaigns
Native & Programmatic Advertising

Vistar Media Opens Programmatic Ecosystem

PRNewswire -
0
4INFO Adds Smart TV Data Through Partnership with Inscape
Audience Data

4INFO Adds Smart TV Data Through Partnership with Inscape

PRNewswire -
1
Extreme Reach Taps Addressable TV Expert James Shears to Spearhead Growth of Advanced Advertising Services in its Proprietary Platform, AdBridge
Video Advertising

Extreme Reach Taps Addressable TV Expert James Shears to Spearhead Growth of Advanced Advertising Services in its Proprietary Platform, AdBridge

MTS Staff Writer -
0
Advanced TV
Analytics

The Year of Advanced TV: Leveraging Data in New Ways

Anupam Gupta -
0
The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity
Audience Data

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Anupam Gupta -
0
Amobee Acquires Videology Assets in a Court-Supervised Auction
B2B Commerce

Amobee Acquires Videology Assets in a Court-Supervised Auction

Sudipto Ghosh -
0
The Year of Advanced TV: Why It’s Finally Arrived
Analytics

The Year of Advanced TV: Why It’s Finally Arrived

Anupam Gupta -
0

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