Advanced TV

Industry veterans Oscar Rondon and Daniella Krieger bring advanced TV, programmatic, and extensive ad tech expertise to fuel new growth and continued momentum in critical U.S. market Today, leading global programmatic media…
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Platform accelerates audience-based selling and buying for TV advertising Xandr today announced the launch of Monetize TV, an audience-based selling platform built for the future of advanced TV. Monetize TV’s self-serve…
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Cadent, the advanced TV platform company, announced a partnership with 0ptimus Analytics, the data science, and technology company, allowing TV advertisers to activate against custom audience segments faster and more efficiently and get…
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605, a leading television measurement and analytics company, today announced the hire of Jonathan Kalsched as Senior Vice President of Marketing. Kalsched brings more than two decades of experience in strategic marketing, market development…
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Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements FreeWheel, Innovid, Comscore, fishbat. Majority of Advertisers Used Advanced TV Solutions in…
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New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable TV Has Skyrocketed Over the Past Year FreeWheel, A Comcast Company, announced that…
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Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata…
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Sabio's App Science TV Utilizes Its Award-Winning Platform To Reach Connected TV viewers Sabio, the technology and media company behind App Science, announced the launch of App Science® TV, the company's advanced TV solution. Sabio's…
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Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), announced an expansion of the…
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Enabling Media Companies, Brands, and Marketers to Plan, Target and Measure Cross-Device and Cross-Platform Campaigns 4INFO, an identity and media solutions company, announced a strategic relationship with Inscape, the leading provider…
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Extreme Reach announced that James Shears, former General Manager of The Trade Desk’s Advanced TV practice, has joined the company in the role of VP, Advanced Advertising. A recognized expert in the emerging programmatic TV space, James…
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In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella…
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Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the…
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The Acquisition Will Advance Singtel-Owned Amobee’s TV and Digital Video Advertising Capabilities Leading TAG-certified adtech company Amobee, announced that it has emerged as the winner in the court-supervised auction to acquire certain…
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Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing,…
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