Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any …
Sabio Launches Advanced TV Solution
Sabio’s App Science TV Utilizes Its Award-Winning Platform To Reach Connected TV viewers Sabio, the technology and media company behind …
Vistar Media Opens Programmatic Ecosystem
Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, …
4INFO Adds Smart TV Data Through Partnership with Inscape
Enabling Media Companies, Brands, and Marketers to Plan, Target and Measure Cross-Device and Cross-Platform Campaigns 4INFO, an identity and media …
The Year of Advanced TV: Leveraging Data in New Ways
In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for …
The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity
Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video …
Amobee Acquires Videology Assets in a Court-Supervised Auction
The Acquisition Will Advance Singtel-Owned Amobee’s TV and Digital Video Advertising Capabilities Leading TAG-certified adtech company Amobee, announced that it has …
The Year of Advanced TV: Why It’s Finally Arrived
Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the …