Browsing Tag


Deltadna Launches ‘Advantage’ Ad Management Service Delivering Unrivalled Access to User-Level Data

New service gives F2P game makers total control of their ad strategy and the power to calculate true player LTV   Deep-data analytics and player marketing company, deltaDNA, today launched AdVantage - a brand new ad management service designed to give game developers unrivalled access to real-time ad revenue and in-app purchase (IAP) data, for total control over their ad strategies. In Free-to-Play games, accurately calculating the Lifetime Value (LTV) of players is vital for understanding how a mobile game is performing.…