Advertiser Perceptions Archives

Addressable TV Advertising Grows for Third Year in a Row as 53% of Advertisers Call It a Must-Buy

Technology Business Wire - November 20, 2024

Advertiser Perceptions Research Shows US Advertisers See an Average 33% Increase in ROI with Data Standards

Native & Programmatic Advertising Globe Newswire - October 9, 2024

New Study Shows Brand-Focused and Performance-Focused Marketers’ Priorities Blur for In-App Campaigns

In App Marketing Business Wire - November 20, 2023

New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable TV Advertising

Insights Business Wire - August 2, 2023

Combatting The Mid-funnel Blues – How B2B Marketers Can Get More Sales

B2B Commerce Chris Blohm - August 1, 2023

2 in 3 Advertisers Using CTV/OTT Will Increase Spending, Finds New Advertiser Perceptions and Premion Survey

Insights MTS Staff Writer - June 28, 2023

Anteriad Leads B2B Marketing Solutions Providers in Data Solutions, Demand Generation and Measurement

B2B Commerce Globe Newswire - June 5, 2023

No Longer a Luxury: CDPs Become a Staple of Martech, Providing Flexibility and Value Beyond Foundational Use Case

AI/ML PRNewswire - January 11, 2023

Go Addressable and Advertiser Perceptions Poll Finds 81% of Advertisers are Satisfied with Addressable TV Advertising; 41% Not Currently Using It Plan to Incorporate...

Customer Experience Management Business Wire - November 16, 2022

More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

Customer Experience Management MTS Staff Writer - July 14, 2022

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

Native & Programmatic Advertising MTS Staff Writer - April 17, 2019

New Report: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence Divide

Audience Data PRNewswire - March 27, 2019

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