Browsing Tag

Advertiser Perceptions

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

 Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize  A new study by Advertiser Perceptions and Origami Logic has found that the majority of advertisers report that the difficulty of measuring and optimizing cross-channel digital advertising campaigns presents a significant barrier to creating efficient media plans. The survey, which collected responses from 156 US-based advertising decision makers, also found that the…

New Report: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence…

Most Marketers Clear on Goals and Intent. Only a Minority Very Confident They’ll Realize Potential in Time In a new report released, Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry, and MightyHive, the leading media consultancy, share the findings of a recent survey of over 200 senior brand marketers. Titled “The Data-Confident Marketer,” the study examines marketers’ views on first-party data: how they’re using it, where it lives in their organization, and how soon they…

Connected TV Emerges As Advertising’s Fastest-Growing Video Segment

SteelHouse Survey Finds 78% of Marketers Plan to Buy CTV Ads in Next 12 Months Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78% of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to the latest SteelHouse survey of both brand-side and agency marketing professionals, conducted by independent consulting firm Advertiser Perceptions. While only 2% of those surveyed said they never used video in their…

Extreme Reach Report: Glaring Lag Between Innovations in Media Buying and Creative Asset Workflow

Extreme Reach Report Suggests that the Gap Negatively Impacts Advertisers, Agencies and Publishers Extreme Reach, a leading cloud technology platform for TV and video ad workflow, released a comprehensive new report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns. Over half of respondents say their digital video campaigns start late due to asset issues arising from disconnected hand-offs. At the time of this announcement, Melinda McLaughlin,…