Browsing Tag

Advertiser Perceptions

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

MTS Staff Writer Apr 17, 2019 0

Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize A new study by Advertiser Perceptions and Origami Logic has found that the majority…
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Audience Data

New Report: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use…

PRNewswire Mar 27, 2019 1

Most Marketers Clear on Goals and Intent. Only a Minority Very Confident They’ll Realize Potential in Time In a new report released, Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry, and…
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Analytics

Connected TV Emerges As Advertising’s Fastest-Growing Video Segment

MTS Staff Writer Jun 7, 2018 3

SteelHouse Survey Finds 78% of Marketers Plan to Buy CTV Ads in Next 12 Months Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78% of marketers surveyed plan to buy ad…
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Video Advertising

Extreme Reach Report: Glaring Lag Between Innovations in Media Buying and Creative Asset Workflow

Sudipto Ghosh Jan 17, 2018 0

Extreme Reach Report Suggests that the Gap Negatively Impacts Advertisers, Agencies and Publishers Extreme Reach, a leading cloud technology platform for TV and video ad workflow, released a comprehensive new report illuminating just how…
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