Browsing Tag

advertising management

Quartile Digital Secures Significant Investment From Rockbridge Growth Equity

Rockbridge Growth Equity, a Detroit-based private equity firm, announced an investment in Quartile Digital, a provider of AI-driven autonomous advertising optimization and spend management software for use by leading brands and sellers across various digital commerce platforms. The investment will be used to recapitalize the business and support the development of direct sales and marketing efforts, product enhancements, and further international expansion. Quartile enables brands and sellers to improve their return on…

Digital Remedy Launches AdReady+, a Groundbreaking Digital Advertising Management Platform

Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting. AdReady+ offers a single source of truth for agencies seeking to balance demands of the marketplace with the pressure to provide clients with real-time, intelligent campaign performance reports. Built with media planning and execution in mind, Digital Remedy—a leader in…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nuxeo, Adjust, TVSquared, KERV Interactive, and AdPlugg. Global Advertising Firm Transitions to Nuxeo Cloud Service Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the…

Advertising Industry Veteran Kathryn Layland Joins ADvendio

Kathryn Layland has Over 20 Years of Experience in Operations, Sales, Marketing, Strategy, and Software Development ADvendio, a Salesforce-powered advertising management software, announced the appointment of Kathryn Layland as Chief Revenue Officer (CRO), to be responsible for the worldwide Sales and Marketing. Layland, a graduate of the University of Manchester, has over 20 years’ experience in operations, sales, marketing, strategy, and software development in the multi-channel publishing, advertising technology,…