AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from AdTonos, AzerionOne, Primis, AudioGO, to Mediavine.
AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast portfolio of commercial radio stations.
AzerionOne Reinforces Its Commitment to Trustworthy and Safe Advertising Solutions by Expanding Partnership with White Ops
AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced an expanded partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, for a second consecutive year. With White Ops Advertising Integrity’s pre-bid capabilities, AzerionOne increases their protection on their full programmatic inventory—including native, video, desktop, mobile, and CTV—from the influence of sophisticated bots and fraud. This partnership reinforces AzerionOne’s commitment to providing a trustworthy and safe ecosystem for advertisers, agencies, and publishers across Europe.
Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video Discovery offers publishers the opportunity to increase their revenue by helping their users discover high-quality video content that is often provided by syndicators, such as Reuters, Jukin Media, Caters News, and many others.
AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest-growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform during campaign setup, enabling anyone to complement their audio ad campaigns with professional-looking banner ads. In addition, if an advertiser does not have an audio ad, AudioGO will create one for them in under a day.
Mediavine, the largest exclusive ad management firm in the USA, has formally integrated with Unified ID 2.0, an open-source, interoperable alternative to third-party cookies being developed by The Trade Desk and other companies across the industry. The Trade Desk is the largest independent demand-side platform. The specific integration brings Grow.me, Mediavine’s audience engagement framework, to Unified ID 2.0 as a first-party data solution in wake of Google’s announcement to phase out third-party cookies. The collaboration is actively being beta tested by thousands of Mediavine publishers and will be available to the general web in 2021.
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