Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nuxeo, Adjust, TVSquared, KERV Interactive, and AdPlugg.
Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the core component of its modern advertising work management platform. The company’s goal was to better support clients by automating common work processes. TBWA\ is also exploring other opportunities to leverage the platform as a centralized content hub across its global operations.
Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity
Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs and the highest and lowest performing days, dayparts and creative lengths.
KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, recently orchestrated a highly successful interactive video campaign for Callaway Golf, one of the world’s leading golf equipment and product brands. Through KERV’s patented video platform, Callaway transformed videos about its new golf clubs (JAWS MD5 Wedges) into interactive experiences for consumers.
AdPlugg announced the release of an intelligent ad rotation feature. The intelligent ad rotation feature builds on AdPlugg’s existing timed rotate feature. The new intelligent logic consists of a set of conditions used to determine when to rotate the ads on a page. Conditions include whether the browser is currently in view, whether the ad is currently in view, whether the user is active (or has maybe stepped away from their computer or device), and more.
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