Advertising Market

From unearthing the latest in social media to discussing the biggest martech predictions of 2024: this week's martech highlight has a lot of industry snippets for you to gather quick-insights from: _________ Marketing Quote-of-the-Week!…
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With two consecutive quarters of negative growth, we are, by definition, in a recession. The next question is, will it be mild or severe? While the signs currently point to a mild recession and a “soft landing,” which is the ideal outcome,…
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New Transitional Platform Paves the Way for Buyers and Sellers Migrating to a Full Dynamic Advertising Market Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the…
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TransUnion and Harris Poll survey finds more active viewing, more relevant ads and shorter ad breaks may boost consumers’ commercial attention According to a new survey conducted by The Harris Poll on behalf of TransUnion, more consumers…
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DanAds, the market-leading provider of self-serve ad tech, is taking fast steps in the global advertising market, which is expected to reach over USD$760bn (£585bn) by 2025. The latest investment round, which ended in December, was…
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AuthorityTech.io, the leader in the Tech PR industry, has just recently confirmed a partnership with OptimusQ, a TechStars backed company who aims to revolutionize the advertising market with their sophisticated & innovative technology.…
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This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the health of the region’s Digital Advertising market in 2018. Since 2008, the study has mapped a trend of sustained…
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