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Advertising Week

Advertising Week Reveals The First-Ever Winners From Their “Future Is Female” Platform

The Recipients Were Honored at Advertising Week New York's Opening Night Concert, Headlined by 4x GRAMMY Award Winning Iconic Music Group TLC Advertising Week announced, in partnership with the newly re-branded Ampersand, the first-ever winners of their "Future Is Female" platform. The award honors rising stars of the advertising and marketing industry. Honorees were selected based on a combination of proven achievements, demonstrated ability to effect organizational change, commitment to external impact, ability to mentor…

Trust and Transparency Took Center Stage at Advertising Week New York

While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at three emerging themes and what they mean for the adtech/martech world: Industry consolidation: No winter on the horizon With M&A activity showing no sign of slowing down, consolidation in the adtech/martech space topped the Advertising Week agenda. But a panel discussion around…

Cambridge Analytica Announces Launch of New TV Targeting Product at Advertising Week in New York

Cambridge Analytica's brand-focused division, CA Commercial, announced the launch of its new TV targeting product SelecTV at Advertising Week in New York City. SelecTV offers 100 percent target audience density through the one-to-one precision of addressable TV advertising. Using a well-established industry benchmark, CA estimates the value of complete target audience density to be an average 63 percent lift in incremental sales over and above age and gender targeting. "We're really excited to…

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…