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Why Brands (Big and Small) Are Flocking to Marketing Consultants. Hint: It’s More Than Just the Money

The downside of having an Advertising or Marketing agency, even a high performing one, has been covered endlessly. Companies hire agencies for convenience and speed of acquiring expertise - paying huge fees in the process. But it all begins with that brand lacking either access or resources to pursue and acquire great talent for themselves. That’s changing, fast. Brands, small businesses and startups are realizing that freelance marketers are a short and long term solution. More marketers than ever want the freedom and…

SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform

Inaugural Best of Tech Awards Highlight Top Tech Providers as Chosen by Readers SpotX, the leading global video advertising and monetization platform, today announced it was selected as the best video SSP in Adweek's first "Readers' Choice Awards." The award recognizes the top advertising and marketing technology providers across 24 categories selected by the entire Adweek community. In its inaugural year, more than 15,000 votes were cast by Adweek's readers of leading brands and agencies to determine the 2019 honorees.…

Toronto Communications Tech Firm Mass Minority makes AdWeek 100: Fastest Growing Agencies List

Mass Minority, a leading communications technology company, announced that it was recognized by AdWeek 100: Fastest Growing Agencies on September 23rd in New York. Honored alongside some of the best agencies in the world, Mass Minority ranked 29th overall and placed 6th for the category of Top 10 Global Agencies. "We are delighted to see ourselves on the list with such amazing leading-edge companies who have embraced the changing dynamics of advertising. The technology we have invested in clearly is paying off, as our…

Resulticks CEO Redickaa Subrammanian to Deliver Welcoming Remarks on Innovation and Growth at Adweek

Adweek's Inaugural 100 Fastest Growing Agencies Celebration Highlights Fresh Thinking and Fearless Risk Taking in Advertising and Marketing Redickaa Subrammanian, co-founder and CEO of Resulticks, the world's fastest growing real-time conversation marketing solutions provider, will deliver the opening remarks for Adweek's inaugural celebration, Adweek 100: Fastest Growing Agencies on Tuesday, September 24, in New York. Subrammanian will open the celebration by offering her expert insight into what it takes to spearhead…

IBM Watson Advertising and Adweek Launch The Institute for Brand Marketing

First online lessons on Advanced Marketing Technologies now available on adweek.com/ibm IBM and Adweek, LLC launched The Institute for Brand Marketing, a new program designed to educate marketers in collaboration with IBM Watson Advertising and Adweek. Available today on adweek.com/ibm, the program offers marketers complimentary interactive online courses and live educational experiences to help cultivate their skills and knowledge to advance in a disruptive marketplace. According to a recent study by the Economist…

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…