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Arm Treasure Data

TechBytes with Rob Parrish, VP of Product at Treasure Data

Hi Rob, Tell us about your current role and the team and the technology you are responsible for at Treasure Data. I lead Treasure Data’s product group. We have a great team of people, including product management, product design, documentation and product operations. My key responsibility is to set the vision roadmap for this creative and collaborative team. That includes establishing the priorities and design direction of the Treasure Data CDP product.  How would you compare the CDPs of 2015 with those available in…

Arm Treasure Data Launches New CDP Capabilities and Unlocks Value for Customers

Linden Lab improves marketing ROI by 300% using personalization features from Arm Treasure Data CDP Arm Treasure Data CDP enables Anheuser-Busch InBev to build detailed customer profiles to increase marketing conversion New orchestration tools, security and admin features and 20 new integrations Arm Treasure Data introduced new product capabilities for its Customer Data Platform (CDP) that better empower global companies, such as Linden Lab® and Anheuser-Busch InBev (AB InBev), to navigate the increasing…

6 Hot Retail Trends for 2020

Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to tablet to desktop multiple times in a day, engaging with brands through emails, social media, online chat and customer service. Staying up on consumer behaviors and current trends is a must for today’s marketer. Here are six trends you should know about to help you develop and evolve a winning strategy: Subscription Model A 2016 Hitwise Retail 500 study reported that visits to subscription…

Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP

Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness every quarter. Today, it’s time for Arm Treasure Data to make the buzz. Arm Treasure Data is turning a new chapter in its Customer Data Platform with enhanced Artificial Intelligence and Machine Learning capabilities. The CDP provider has announced new product capabilities and features. These include Treasure Boxes and Custom Scripts. The new features would enable accelerate…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

Tapad Brings Global Insights to Arm Treasure Data’s Enterprise CDP Technology

Joint Solution Will Enhance Accuracy and Reach Across North America, EMEA and APAC Tapad, a global marketing technology company and leader in digital identity resolution solutions, announced a new joint capability with Arm Treasure DataTM , a leader in enterprise customer data management. The partnership combines The Tapad GraphTM technology with Arm Treasure Data's robust enterprise Customer Data Platform (CDP), enabling advertisers in the Arm Treasure Data marketplace to access Tapad's datasets. With the integration…

Arm Treasure Data Named Best Customer Data Platform at 2019 Marketing Technology Awards

World’s Largest Exclusive Martech Awards Recognize ARM Treasure Data’s CDP for Its Scale, Security and Innovation Arm Treasure Data was named the Best Customer Data Platform (CDP) at the 2019 Marketing Technology Awards gala held on March 21 in New York City. The Arm Treasure Data enterprise CDP is recognized for its ability to securely unify all types of data, scalability and use of advanced machine learning for fast, actionable insights that help transform and drive growth for some of the most successful businesses in…

DataRobot Announces Technology Partnership with Arm Treasure Data

DataRobot, the leader in automated machine learning, announced a strategic partnership with Arm Treasure Data, a customer data platform (CDP) provider, to accelerate AI adoption in the enterprise. As part of the partnership, DataRobot introduced a data connector to Arm Treasure Data CDP that will enable an automated workflow, allowing accumulated data on the cloud to be used directly for learning by AI. DataRobot will also collaborate with Arm Treasure Data in future technical and sales activities to deliver AI success…

Bridging the Gap Between All CX Professionals

The New Look and Features in This Release Allow All CDP Stakeholders to Work Together Closely and Maximize Productivity Across Teams In our latest release, Arm Treasure Data is leveraging our data engineering expertise to combine powerful tools for data scientists with those used by digital marketers for targeted market segmentation. Now all the capabilities needed for integration, clean data pipelines and customer identity resolution are delivered alongside a powerful Audience Studio for marketers’ to create precise…

Six Skills Every Digital Marketing Team Needs for 2019

Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing technology solutions — a 27% jump from 2017’s figure. That’s a lot for marketers to handle. Some simplification is in order. From analytics to Social Media Marketing, here are six digital marketing skills your team needs today: 1. A Focus on Digital Marketing Analytics While “web analytics” focus on website performance, digital marketing analytics reveal the performance and…

Interview with Robert Glickman, CMO, Arm Treasure Data

"The real value of AI will be the interplay between leveraging the potential of AI and staying grounded on what makes us uniquely human."Tell us about your journey into technology. What made you join Arm Treasure Data? My journey into tech started out of college, where I worked for a small business, for four years, selling restaurant equipment. The reason this was very important was that I met passionate, talented chefs at the top of their game, who were extremely demanding. It was here that I learned the art of serving a…