Audience Discovery

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation. “Amobee’s depth of knowledge, customer…

4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report "The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019," published today. For the evaluation, the 13 most significant providers in the category were assessed by Forrester across 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building,…

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Audience Discovery is a game changer when it comes to discovering new attributes of people for delivering campaigns that actually resonate” Enterprise marketers are constantly tasked with creating more relevant, personalized…

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Just having a centralized data source doesn’t solve marketing problems” Enterprise marketers are constantly tasked with creating more relevant, personalized experiences for their customers with the ultimate goal of increasing…

To help marketers crack the puzzle of engaging B2B customers more effectively, Leadspace announced the launch of world’s first B2B Audience Management Platform in the martech industry. The Audience Management Platform leverages Artificial Intelligence (AI) capabilities to derive meaningful insights on how to engage customers and prospects for effective conversion. The AI platform combines the power of Audience Discovery, Data Management, and Predictive Modeling within the single technology solution. "We've built a smart…