Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital
Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation.
“Amobee’s depth of knowledge, customer service, Nielsen integration, and optimization of intra-/cross-channel video efforts.”
“The last year has been transformative for Amobee, and we believe Forrester’s independent research analysis validates our strategy and investments as we expand our offerings to include advanced TV and digital video solutions, with sophisticated data-driven linear TV planning tools and premium inventory opportunities for advertisers and agencies worldwide,” says Kim Perell, Chief Executive Officer at Amobee. “The acquisition of Videology has also allowed Amobee to focus on serving the needs of the world’s largest broadcasters and media sellers for both linear and digital television and we’re proud to be a leader in the convergence of TV and digital.”
To compile the report, Forrester evaluated 13 vendors across 10 criteria including: plan / schedule building, buying: traditional linear, buying: set-top box, buying: OTT / CTV, audience discovery and building, buying: online video, measurement, company vision, product vision and product roadmap.
In the report, Forrester found that Amobee “leads with robust planning and portfolio management capabilities. Amobee combines real-time (e.g., programmatic) and futures-based (e.g., TV upfronts) planning and buying tools for cross-channel audience-based buying and portfolio management.” The report also stated Amobee “is the best fit for multibrand companies investing heavily in linear and digital video. Its portfolio management capabilities save work hours and increase on-target reach. Its cross-channel capabilities provide a range of ways to target heavy, light, or nonlinear TV viewers.”
The report also states that customers praise “Amobee’s depth of knowledge, customer service, Nielsen integration, and optimization of intra-/cross-channel video efforts.” Amobee was rated as having a “differentiated” rating in the following criteria: plan / schedule building, buying OTT / CTV, audience discovery and building, measurement, company vision, product vision and product roadmap.
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“Most brands have significant media spend in both linear TV and digital video; addressing the problem of unified audience targeting and measurement across both is critical for achieving the next level in media efficiency,” says Philip Smolin, Chief Strategy Officer at Amobee. “We look forward to bringing our solutions to even more clients, and a continued roadmap of innovation that will help propel the industry forward.”
By giving advertisers a streamlined and unified workflow to activate media buying across screens and devices, Amobee helps them interact with consumers in a deeper, more meaningful way. Consolidating TV and digital on its single omnichannel platform, Amobee allows advertisers to understand and influence the consumer journey as well as helping them meet growing consumer demand for premium video and advanced TV content while allowing them to better activate media buying across screens and devices.
Amobee’s television product suite supports broadcasters and media sellers, connecting linear and digital through data-enabled planning tools, allowing them to work with an increasingly broad group of advertisers seeking innovative solutions as consumers rapidly evolve how they engage with content. Working with Amobee, broadcasters and media sellers are benefiting from a unique identity and measurement solutions which enables converged audience segmentation and packaging, significantly increasing the value of their inventory portfolio as well as increasing automation and scale across all distribution platforms, including linear TV, connected TV, OTT, PC and mobile.
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