Browsing Tag

Videology

Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation. “Amobee’s depth of knowledge, customer…

Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape

Education Is Key, As Videology's New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In Next 12 Months Videology, a leading software provider for converged TV and video advertising, released "Bringing Addressability to TV: What's Possible Now," the latest installment in its popular Knowledge Lab Series on TV and Video Advertising. Starting with the premise that "TV" now exists in many different forms, the comprehensive primer defines and explains the benefits and differences between each new…

Videology’s Q4 2017 TV & Video Market Report Finds Connected TV Ad Requests Have Nearly Tripled Since 2015

Nearly 20% of Linear TV Campaigns in the Videology Platform Employed an Advertiser's Own First-Party Data for Strategic Targeting Videology – a leading software provider for converged TV and video advertising — recently released its Q4 2017 U.S. TV & Video Market At-A-Glance report. According to the report, since 2015 there has been a 175% increase in the number of ad requests for Connected TV in the Videology platform. Impressions have skyrocketed as well. The report found that the number of impressions running…

Optimism for TV Advertising Is Still High, Says New Research by Videology And Advertiser Perceptions

Nearly 1/3 of Advertisers plan to increase their Connected TV and Addressable TV budgets in 2018 Videology — a leading software provider for converged TV and video advertising—today released the results of a new survey commissioned through Advertiser Perceptions on the state of Linear TV advertising. The survey, based on over 300 interviews with advertisers and agency professionals, showed optimism about the future of TV Advertising, including both traditional linear TV and the emerging platforms that use advanced TV…

Tru Optik Unveils OptOut.TV to Give Consumers OTT Privacy Controls with Better Experience

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV  Tru Optik, an audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV (CTV), has announced the launch of OptOut.TV. OptOut.TV is a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. Despite the rapid growth of OTT and CTV, until now, no industry association has provided…

Videology Report Sees a 40% Increase in In-Demo Delivery When Using Predictive Demo Targeting

The Report Found That Many Advertisers In Canada Are Choosing To Use Their Own First-Party Data For Targeting Campaigns Videology – a leading software provider for converged TV and video advertising – released its 'Q3 2017 Canada Video Market At-A-Glance' report. The report reveals that Canadian advertisers saw a 40% increase in in-demo delivery when employing Predictive Demo Targeting in their campaigns, ahead of the Nielsen Baseline. Improved in-demo delivery is important to advertisers as the use of demo targeting…

Videology Offers Advertisers and Agencies Free Access to DETVgo

The New Product Allows Seamless Activation of Advanced TV Advertising Campaigns Videology, a leading provider of converged TV and video advertising software, announced the launch of DETVgo — a self-service, automated advanced TV advertising product powered by the Videology platform. Videology will offer agencies and advertisers free access to DETVgo to help facilitate advanced TV transactions and introduce more users to its benefits. The Videology platform offers a full suite of capabilities to support data-enabled TV…

New Videology Knowledge Lab Examines Measurement’s Key Role in the Converged TV & Video Advertising Space

Industry-Education Report Outlines the Uses, Challenges and Evolution of TV and Video Ad Measurement In addition to this, the Knowledge Lab explores the evolution of measurement in both TV and digital video, including a detailed timeline of the path of TV measurement, the path of digital video measurement, and where the two intersect. The lab found that that the convergence between TV measurement and digital video measurement occurred in the early 2000's. To help advertisers navigate the often-complex world of…