Banner Before Header
Browsing Tag

Audience Manager

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

Adobe’s Audience Manager Gets New Features to Deliver Tailor-Made Experiences

Adobe Is Ramping up Their Customer Data Platform by Adding Two Critical Features to Help Brands Refine Targeting Practices Adobe announced on Monday about the new release to their extremely popular Customer Data Platform. Here is a snapshot of what these features look like. Aiding the Development of Lookalike Models One of the newest capabilities that brands are leveraging to get more knowledge about finding new customers is via building lookalike models from the existing data of their best customers. Therefore,…

Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas

Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas Data Management Platforms (DMPs) are the most sought-after technology in the current martech stack. Modern CMOs are increasingly building their tech stack around DMPs to keep their marketing campaigns relevant to current definitions of engagement, experience, and sustenance. Considering the changing landscape of DMPs and the growing role of customer data in modern marketing campaigns, Adobe has…