Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas
Data Management Platforms (DMPs) are the most sought-after technology in the current martech stack. Modern CMOs are increasingly building their tech stack around DMPs to keep their marketing campaigns relevant to current definitions of engagement, experience, and sustenance. Considering the changing landscape of DMPs and the growing role of customer data in modern marketing campaigns, Adobe has announced a key addition to their leadership team. Today, former Time Inc programmatic advertising veteran Judith Hammerman joined Adobe as Head of Audience Manager for the Americas. Judith will be piloting Adobe’s Audience Manager business through a very dynamic time in digital transformation.
Judith Hammerman Will Pilot Adobe’s Audience Manager Business Through a Very Dynamic Time in Digital Transformation
Last month, Salesforce acquired Datorama to change the data management equation in the Martech ecosystem forever. We predict that more Martech companies would realign their budgets to make their DMPs and Audience Data platforms more relevant to meet modern customers’ needs. In a competitive DMP and analytics landscape, Adobe, with its powerful Analytics platform, remains the go-to technology for modern CMOs looking to deliver omnichannel customer experience to audiences.
Recommended Read: TechBytes with Ben Gaines, Group Product Manager, Adobe
The leadership addition was announced via Adobe’s official blog. The blog said, “At Adobe, we’re constantly investing in our leading data and audience management platform, Adobe Audience Manager (part of Adobe Experience Cloud), to make understanding and connecting with those high-value audiences as streamlined as possible.”
Judith’s Tech Background and Experience in Programmatic and Data are Great Assets for Audience Manager in Americas
Judith is a tech veteran in the programmatic advertising ecosystem with nearly two-and-half decades of sales and marketing experience. She is regarded as an early champion of data-centric sales and marketing decision-making.
At the time of this decision, Judith mentioned data staying and growing as a pillar in real-time customer experience. She emphasized on the need to build DMPs that help marketing and advertising teams to “organize, connect, predict and use data in a privacy-compliant way.” With GDPR and other data privacy regulations in place to safeguard customer data, it is obvious that Judith’s experience in the data-related world will keep Adobe’s banner flying high and safe from any data breach issues.
Read More: Is GDPR Really Changing Ad Tech?
In her current role as the Head of Audience Manager at Adobe, Judith would be responsible to lead the company into a brand-safe ecosystem, driving Adobe Audience Manager’s sales with key customer segments. Apart from strategizing and piloting programmatic campaigns, we could see Judith help customer brands better best tap into the audience data with the industry-recognized DMP.
Judith holds a dual M.B.A. from Columbia Business School and Haas School of Business, University of California, Berkeley as well as a B.B.A. from George Washington University School of Business.