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DMP

TechBytes with Chad Engelgau, CEO at Acxiom

How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because their organizations cannot definitively answer how many times each person has received their ad. Marketers want to reach real people with tailored messages that thoughtfully and meaningfully engage them. But, that’s hard when adtech and martech are disconnected, meaning your marketing intelligence is disconnected. For many CMOs, the…

Eyeota-YouGov Partnership Eyes Bespoke Campaigns in the APAC and ANZ Regions

Eyeota and YouGov have come together to enable audience data intelligence in APAC and ANZ regions, including in Indonesia, Malaysia, Thailand, Singapore, Hong Kong, and Australia. The leading audience data intelligence company Eyeota has announced a key partnership with YouGov PLC to drive the next phase of growth in the newer markets. The pair would target audience base in European, APAC, and ANZ regions. Eyeota’s direct integration with leading global DSPs and DMPs assures users that audience profiles are accessible on…

MarTech’s 5 ABM Best-Practices from Industry Leaders

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event. How do you manage all these interactions and begin to seamlessly connect them as part of the…

Forget the Millennials: Where Targeting High Tech Misses the Mark

Digital Advertising exists to reach the right person with the right message at the right time. The first step is understanding that person. To do this, we AdTech execs like creating labels. People are Healthy Eaters, Baby Boomers, Shoe Shoppers, Cord Cutters, or Millennial Moms. Race, gender, income, marital status, shopping habits, etc. all factor in. As if that weren’t enough, we look at location, behavior, day parting, social activity, Web viewing, political affiliation, even the weather. Just take a look at Facebook’s…

Weborama’s Parent Company Tops Amazon’s Bid to Acquire Sizmek Ad Server and DCO

Weborama’s parent company Ycor has decided to top Amazon’s bid for Sizmek Ad Server and DCO, with the vision of building the independent alternative the advertising industry needs. On March 29, 2019, Sizmek – the second largest Ad Server globally, far outweighed by Google’s Ad Manager division – filed for US Chapter 11 protection. Multiple companies have expressed interest in acquiring the Ad Serving part of the company. On May 31, 2019, Amazon announced it signed an agreement to acquire Sizmek Ad Server and Sizmek DCO.…

The Twists & Turns of Data Excellence

For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have long recognized that within its data lie the insights they need to develop the products their customers will want and the journeys they take when arriving at decisions. In other words, data excellence translates directly into long-term financial security. Though the need for data excellence is straightforward and obvious, the road to…

Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platform, Combining Superior Data with World’s Best AI

The Deal Signifies a New Monetization Pipeline for the Company and a Superior DSP Coming to Market Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, retain them longer and grow their value, announced that it has closed the acquisition of certain assets from online advertising technology company Sizmek. Zeta Global's acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this…

Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies

In Support of New Approach, Company Launches Data Firehose as a Service Solution & Taps Viacom, Time Inc. and Hearst Vet Adam Solomon as CMO Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced new product and personnel moves that reinforce its unstacked approach. Among publishers and marketers, the need for data-driven solutions has exploded. For publishers, data…

DMP, CDP or UDP – What’s in a Name?

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal Data Marketing Platform. But what are the differences and similarities between them and is a UDMP something that offers something new to marketers, or is it just a new buzz word for the same old thing? To understand this, you need to first understand the difference between a DMP and a…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is a new suite of capabilities and workflows that gives customers of Audience Manager, Adobe’s Data Management Platform ( DMP), unmatched flexibility in the organization, analysis, and activation of the raw signals used as building blocks for their most valuable audiences. Data Explorer is an innovative solution. It is introduced as a new suite of capabilities providing flexibility and…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Interview with Mike Baker, President and CEO, dataxu

"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into technology. What galvanized you to be a part of dataxu? I’ve been lucky to have a number of successful marketing tech positions over the course of my career, including at CMGI (Internet investment company), Engage Technologies (data profiling), Enpocket (mobile marketing), Nexage (mobile…

Interview with Stefan Koenig, Co- Founder and CEO, Hull.io

"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the co-founder and CEO of Hull. Prior to joining Hull, I was running US operations for a European Software company that was acquired by SAP. Once the merger was completed, I decided to leave and was introduced to Hull, where I met Romain and Stephane. Hull’s initial focus was an identity management…

Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas

Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas Data Management Platforms (DMPs) are the most sought-after technology in the current martech stack. Modern CMOs are increasingly building their tech stack around DMPs to keep their marketing campaigns relevant to current definitions of engagement, experience, and sustenance. Considering the changing landscape of DMPs and the growing role of customer data in modern marketing campaigns, Adobe has…

TechBytes with Brenda Tuohig, VP, Partner Strategy and Agencies, Oracle Data Cloud

Brenda Tuohig VP, Partner Strategy and Agencies, Oracle Data Cloud The Data-as-a-Service (DaaS) landscape is evolving at a phenomenal rate. Oracle Data Cloud, a key player in the DaaS ecosystem, helps businesses unlock the value of their First-party and Third-party data. Brenda Tuohig, VP, Partner Strategy and Agencies at Oracle Data Cloud, shared her roadmap on DaaS, the core tenets of Oracle Data Cloud for Campaign Measurement and Analytics, and the larger picture of the technology market for automation and…