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BaaS

DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for Advertisers

Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Beeswax, the Bidder-as-a-Service (BaaS) platform. Beeswax customers can now authenticate the quality and performance of their campaigns using DoubleVerify's pre-bid solutions across fraud, viewability, brand safety, and standard contextual targeting..…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

Flexential Announces Next Generation Backup-as-a-Service to Meet Increasing Demand for Data Protection Due to COVID-19

Flexential, a leading provider of data center colocation and hybrid IT solutions, announced its next generation cloud-based Backup-as-a-Service (BaaS) solution is available nationwide. This innovative solution provides more options on a secure, flexible and scalable environment to meet higher demands and more frequent backups needed during the new work from home reality of the COVID-19 pandemic. Marketing Technology News: Eka Unveils New Brand Identity and Corporate Website "Backup-as-a-Service is a need everyone has,…

iland Recognized with Five-Star Rating in the 2020 CRN Partner Program Guide for Third Year in a Row

iland, an industry-leading provider of secure application and data protection cloud services built on proven VMware technology, announced CRN, a brand of The Channel Company, recognized iland with a five-star rating in its 2020 Cloud Partner Program Guide for the third year in a row. The guide is a list of leading technology vendors with cloud-related partner programs that enable and accelerate the growth of solution providers’ cloud initiatives. The Channel Company selected vendors for the guide based on their partner…