Browsing Tag

BBC

Privitar Announces Appointments of Jessi Marcoff and Nicky Brocklehurst

Privitar, the leading data privacy platform provider, announced the expansion of its senior leadership team with the appointments of Jessi Marcoff as Chief People Officer and Nicky Brocklehurst as VP of People. In these new roles, created to support Privitar’s continued growth and global expansion, Marcoff and Brocklehurst will build out the people practices and infrastructure needed as the company scales. “The Privitar team doubled in 2020 to more than 200 people, and we have a tremendous amount of momentum as we head…

How to Deliver the Experiences the CMO Craves Through the Robust Systems the CIO Needs

In today’s world, connected, consistent and differentiated experiences are born from closely aligned Marketing functions and technology teams. The collaborative relationship between a CMO and a CIO is crucial and has increasingly become a hot topic. Forrester recently stated that a CMO’s collaboration with a CIO is one of the four essential steps for a CMO planning their marketing evolution. While, according to ‘2019 State of the CIO’ research, 55% of CIOs are spending more time learning about customer needs as a way to…

Malvertising: How It Ruins a User’s Day, and Destroys Their Trust in Digital Advertising

It’s Saturday morning. You have just brewed your first (or second, or even third, no judgments here) cup of coffee, and now you’re lounging on the sofa, checking the local news on your phone. You encounter an ad on the page and suddenly, through no action of your own, you are forcefully redirected through a series of websites at rapid-fire speed, finally landing on a page offering you a $1,000 Amazon gift voucher, as long as you provide them some details, of course. Alternatively, you may have just arrived at your…

BBC World News Launches Personalisable Programme With Millions of Alternative Versions

BBC World News’ technology programme, Click, has developed the world’s first interactive factual programme using object-based media technology, allowing viewers to choose from hundreds of thousands of alternative versions.  A year in the making, Click’s 1000th episode, which launches on Friday (5th July), offers viewers the chance to personalise their experience by making decisions as they’re watching, and can even tailor content according to what it learns about them.  Viewers will be able to explore the world’s…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…