Ben Barokas

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

Authenticated consent is the newest feature in Sourcepoint’s industry-leading CMP to collect identity-based consent signals Sourcepoint, the publisher platform for creating trusted and transparent user experiences, unveiled its ‘Authenticated consent’ feature, providing publishers with the tools to collect durable consumer preferences and consent signals, while improving user experience. ‘Authenticated consent’ links individual privacy preferences to a user profile allowing publishers to collect consent signals based on…

Sourcepoint Announces the Launch of Consent Management Capabilities, the Latest Addition in Its Toolkit to Help Publishers Engage with Consumers Sourcepoint, the publisher platform for creating trusted and transparent user experiences, unveiled its CMP (Consent Management Platform), the latest module within its award-winning Dialogue platform. Providing publishers with a robust set of tools to collect and manage consumer data preferences – in compliance with the General Data Protection Regulation (GDPR) – the solution is…