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big data

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TTEC Holdings, Talend, Zinier, Vonage, Fusionex, and Yext. TTEC Named a Top 25 Employer Partner for Remote Work in 2020 by Virtual Vocations TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world’s most iconic and disruptive brands, announced…

Druva Named Data Management Company Of The Year in Data Breakthrough Awards Program

Prestigious Awards Program Recognizes Outstanding Data Technology Products and Companies Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market, announced that Druva, Inc., the leader in Cloud Data Protection and Management, has been selected as the winner of the “Data Management Company of the Year” award in the 2020 Data Breakthrough Awards program. According to a December 2019 IDC survey, only 37 percent of…

Fusionex to Power Up Leading International Corporate Group via AI and Big Data

Multi-award-winning data technology specialist Fusionex has been awarded a multi-year deal with one of the leading international corporate groups to modernize their current customer engagement approach by reimagining the entire customer journey through the use of advanced digital technologies. The client is a decades-old hypermarket and financial services group with an estimated 300 consolidated subsidiaries and affiliated companies internationally. Apart from being one of the largest retail chains in the region, the…

China’s Strong Internet Use Spurs New Opportunities in Enterprise SaaS, Digital Advertising

FN Media Group Presents NetworkNewsWire Editorial Coverage As China's population nears 1.5 billion and internet use is rising at an explosive rate, the prospects for SaaS Enterprise Solutions and online marketing look brighter than ever. With a record number of people in China spending time online reading new, playing games, shopping and participating in social media, Software as a Service (SaaS) and digital marketing may be more effective than ever. iClick Interactive Asia Group is among the leading providers of…

Big Data: The Role of Predictive Analytics in Sales Growth 

The analysis of a large volume of data is already an indispensable part of the decision-making process for any business, regardless of its volume. Big data is used to resolve routine problems, such as improving the conversion rate or to achieve customer loyalty for an eCommerce business. But did you know that you can also use it to predict situations before they occur? This is the added value of predictive analytics, the use of big data to anticipate user behaviour based on historical data and act accordingly to optimise…

TechBytes with Arun Kothanath, Chief Security Strategist at Clango

Know My Company Hi Arun. Please tell us about your journey in technology and how you started at Clango. The current cybersecurity team started about 26 years ago. The team did pioneering work in providing solutions that focused on application security. A few years later, the team started focusing on areas concerned with User Identity, as the industry was still defining what it needed. The current cyber team at Clango encompasses skills that are required to address every aspect of Identity Management in an enterprise.…

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

Bringing the Heat: How Independents Compete With Legacy Agencies Through Data and Analytics

In today’s highly segmented and overly saturated market, creativity and innovation are critical in driving success for brands, and the advertising experts that help guide their efforts can ultimately make or break the bottom line. This kind of expertise has been especially important when it comes to collecting, understanding, and actioning against the exorbitant amount of consumer data available, which continues to overwhelm many marketers lacking the right tools. Holding and big-name agencies and consulting firms at one…

Luokung Enters into Strategic Partnership with Dianyu

Luokung Technology Corp., one of the global leading spatial-temporal big-data processing technology companies, a leading interactive location-based services company in China, announced it has entered into a strategic partnership with Jiangsu Dianyu Information Technology Co., Ltd. ("Dianyu"), to leverage each other's respective advantages, and to actively expand mobile commercial big data services in the 5G era. The two parties have signed and started implementation of a series of cooperation agreements on certain projects…

Ribbon Showcases Extensive Unified Communications Portfolio at Channel Partners Conference & Expo

Market-leading portfolio demonstrates Ribbon’s commitment to helping Channel Partners deliver differentiated service offerings to the enterprise market Ribbon Communications Inc., a global software leader in secure and intelligent cloud communications solutions, announced that it plans to demonstrate its comprehensive solutions set designed for the channel at the Channel Partner Conference & Exhibition, which is being held at The Venetian & Sands Expo from March 9 – 12, 2020 in Las Vegas. On display will be…

TechBytes with Manish Gupta, Senior Applied Scientist at Alexa.com

Dr. Gupta, how are you working with technologies like AI, Machine Learning and Natural Language Processing at Alexa.com, an Amazon subsidiary that provides marketers with SEO and Competitive Intelligence tools? We use Machine Learning to surface common audiences between different websites. This allows customers to analyze what their peer set is doing and what kind of content interests their audience. We are also developing tools using patented AI and NLP technologies to help marketers get a better idea of what content…

Syncsort Recognizes Excellence in Maximizing the Value of Data and Customer Engagement

 Award Winners Set New Standards for Creating Trust in Data and Driving Exceptional Customer Experiences Following its recent transformational acquisition of Pitney Bowes software and data business, Syncsort announced the winners of customer awards for excellence in maximizing the value of data. Blue Shield of California, Creditsafe, Navient, The Travelers Companies, Inc., and Visa were selected for their innovative approaches to improve customer satisfaction, increase operational efficiency, and achieve greater…

TechBytes with Erich Litch, President and COO at 2Checkout

“Today most providers stitch a bunch of disparate systems together to get the capabilities they need to offer, but next-generation platforms are gaining ground, becoming the ultimate disrupters.” Digital Transformation journeys are getting complex and advanced with new technologies. Which technologies do you keenly follow and work with? As you can imagine, in our field, digital comes first. We are not only a digital commerce platform, digital goods sales are also a big focus for us. I am very interested in and I…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…

ViewN Acquires Bimotics and Accelerates AI-Driven Customer Data Platform SaaS Product Offering

The strategic acquisition of Bimotics, a provider of big data tools on the Google Cloud Platform, and its intellectual property gives ViewN a huge product development boost and accelerates bringing a powerful AI-driven Customer Data Platform to market ViewN, provider of a SaaS-based AI-driven customer data platform (CDP), purchased Bimotics, creator of marvin, a big data tool for developers on the Google Cloud Platform. marvin stands for Massive Analytics Repository on a Very Intelligent Network, and was an easy way to…

ThetaRay Acclaimed by Frost & Sullivan for its AI-powered Advanced Analytics Platform

ThetaRay's solution can spot suspicious behavior within large, complex datasets; accurately detect Unknown Unknowns; and reduce costly false positives Based on its recent analysis of the European Artificial Intelligence (AI)-based Big Data analytics market, Frost & Sullivan recognizes Israel-based ThetaRay with the 2019 European Enabling Technology Leadership Award for its advanced analytics platform and self-learning, Artificial Intuition-based solutions. The platform can detect suspicious behavior, emerging risks…

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…

TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group

Tata Consultancy Services' Consulting-led approach, Broad Portfolio of Solutions across the Life Sciences Value-chain and Digital Platforms, Cited as Key Strengths Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named a Leader in the inaugural Everest Group PEAK Matrix® for Life Sciences Data and Analytics Services for Sales and Marketing Services. The report cites TCS' consulting-led approach and broad portfolio of solutions across the life…

Sagara Technology: Providing an End-to-End Solution for US Company to Go-Digital

With a comprehensive understanding of the changes in the business landscape, Sagara Technology as a technology consulting company and digital product agency now provides an end-to-end solution to support companies in technology development. Sagara Technology engages in production and software development providing services in website development, e-commerce, Android and IOS application development, big data, and IT worker training. Sagara was established in 2014 by Adi Arriansyah. He graduated from Telkom University,…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…