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big data

To Strengthen Marketing and PR Activities in Japan and Southeast Asia and Announced Savings of 1.275 Million USD in Price Alerts for…

atta Inc. (represented by CEO & President: Yoshihisa Haruyama), a travel metasearch application that uses big data and AI (https://atta.ai), has announced the successful completion of its Series A funding of 3 million USD. Marketing Technology News: RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified Communications as a Service, Worldwide   From left to right: Mr. Sugiura (Auditor), Mr. Jung (Chief Data Officer), Mr. Kanehira (Chief Technology…

How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet. A great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with…

DeCloak Launches the First Privacy Processing Unit (PPU) and Module to De-Identify Users Personal Data

DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service vendors. DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an external dongle or an IC designed directly into a smartphone or other personal devices. From that point on…

5 Ways to Improve Shelf and Merchandising Strategy with 3D Eye Tracking and Big Data

As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the world. It’s not only about the tech industry that’s evolving, but also customer-centric sectors, like retail. Gone are the days when retailers and managers only focused on common practices for merchandising: premium shelf space, color block merchandising, avoiding stock-outs. With the help of cutting-edge tech, such as remote Eye Tracking and Big Data analytics, retail…

Can a Content Management System Bridge the Digital Experience Divide?

In recent years, one term has seemingly come to dominate discussions surrounding online businesses — digital experience. And just like a decade ago, when IT and Marketing departments still debated who should edit the website, optimize for search engines and manage customer databases, the digital experience is causing a similar rift within companies. The latest research from Magnolia has revealed that 60% of marketers feel they should be in charge of digital experience, while 72% of IT professionals believe it should fall…

Maoyan Launches New Marketing Service to Reach Entertainment Consumers

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment consumers in a variety of scenarios. Connecting brands with content and leveraging pre-show advertising and other onsite media, Maoyan will provide customized and more targeted marketing solutions for advertisers. Maoyan Vice President Zhang Le introduces the new marketing service The new marketing solution can…

Measuring CCPA Preparedness of Big Data Companies: Facts and Insights

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards. And now, a similar data privacy law is going to take effect in the United States, fortifying the already-stringent state laws. We are talking about the California Consumer Privacy…

2020 Marketing Predictions – Part 1

What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step ahead — even when it seems like we’re struggling just to keep up. As a CMO planning for a new year, here are the top five Marketing trends I’m looking at in 2020: 1. Say Hello to Scaling ABM In the last few years, Account-Based Marketing has taken over as a better way to engage with modern B2B buyers — but without the ability to scale…

AIG Travel Enhances Travel Assistance App with GeoSure® Safety Feature

Travel Guard Travel Insurance Provider Debuts Expanded Trip Safety Information for Business Travelers The AIG Travel Assistance App has been upgraded with a significant new feature through a partnership with GeoSure, developer of the most granular, real-time safety measurement platform available. The app, available for both iOS and Android, now provides business travelers who are insured through a group AIG business travel policy with access to hyper-local safety awareness functionality for more than 65,000 cities and…

In A World Where “Big Data is Video”, An AI Language for Machines Emerges

CDVA, the 1st Global AI Standard, Enables Words Supporting a Language between Machines to Develop for Lower Cost, Lower Latency and Energy Efficient Automation Intelligence Gyrfalcon Technology Inc. (GTI) sees interest surging around MPEG7's latest standards that usher in a wave of capabilities leveraging AI, but more importantly, solving issues for AI that promise to accelerate deployment, reduce latency, lower cost and alleviate compatibility. It is timely that such standards are emerging, as machines are becoming the…

TechBytes with Brice Chambraud, Managing Director at Blackbird.AI

Could you tell us about your role and team you handle at Blackbird.ai? I am Managing Director of Blackbird.ai, APAC. As Managing Director, I am responsible for the commercial development of Blackbird.AI’s solutions across the region. From Singapore, the team and I work with multiple stakeholders in the region to provide organizations and society with the trained eye and vigilance needed to defend against disinformation before it causes irreparable harm. Our specific focus on disinformation campaigns stems from the…

TIBCO Adds Support for Apache Pulsar to Messaging Solution

Continued Focus on Open Source Architectures Offers Customers Advanced Application-to-Application Messaging Capabilities TIBCO Software Inc., a global leader in integration, API management, and analytics, announced its plans to add Apache Pulsar as a fully supported component in TIBCO® Messaging. Continuing its commitment to open source technologies, this addition will ensure that users of the highly popular Apache pub-sub messaging system can now leverage TIBCO Messaging to create a single, fully integrated application…

Data Privacy as the New User Experience

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new customers. As a result, they focus time and energy on not only personalized marketing, but on optimizing the entire user experience to be an enjoyable and hassle-free experience. Most businesses collect data from users to provide an experience more tailored to their needs. Most people’s idea of user experience refers to an end-users interaction with a company's product or service,…

How 3D Eye-Tracking Can Contribute to the Retail Industry

The state-of-the-art eye-tracking technology is ever more present in talks about future industrial and consumer applications, tacking human-machine interaction to the next level. Giants like Google and Facebook acknowledged its potential and bought eye-tracking start-ups to advance the eye-interaction technology. At Eyeware Tech, we have also felt the investors' interest in our technology, during this year’s venture funding for 3D eye-tracking technology. One of the fields where eye-tracking is on the rise and making a…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

Qubole Partners with Tableau, Enabling Organizations to Run Business Intelligence on Data Lakes with Increased Choice and Flexibility

Joint solution supercharges data teams’ ability to query big data on any data lake, using any storage file format Qubole, a leader in multi-cloud data processing for advanced analytics, machine learning and artificial intelligence, announced a partnership with Tableau Software, the leading analytics platform, enabling data teams to run business intelligence (BI) on data lakes with increased choice and simplicity. Traditionally, BI tools could not efficiently support big data sources such as data lakes, as they were…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

Research Findings: The Ill Effects of Data Pollution Are Skyrocketing in Marketing Organizations

Over the past decade, marketers have embraced the concept of “Big Data.” Unfortunately, they’ve found that bigger is not always better—not if size comes without the requisite level of control, that is. As a result of the recent uninhibited data land grab, today’s marketers are being forced to confront an inconvenient truth of their own: data pollution. According to a recent Forrester Consulting study, commissioned by Infogroup, “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of…

Tableau Expands Relationship with Amazon Web Services, Launches Modern Cloud Analytics Program to Accelerate Customers’ Cloud…

Modern Cloud Analytics Partners InterWorks, Slalom and TEKsystems Showcase New Offerings during AWS-Sponsored Cloud Day at Tableau Conference 2019 Tableau Conference 2019, Tableau Software, a leading analytics platform, expanded its strategic relationship with Amazon Web Services, Inc. (AWS), announcing Modern Cloud Analytics (MCA), a new initiative designed to help customers unlock the power and flexibility of self-service analytics in the cloud. MCA leverages the analytics and cloud expertise of two industry pioneers and…

PK and Yotabites Team Up

Yotabites' Big Data Analytics Expertise to Strengthen PK's Intelligence and Analytics Offerings to Enable Clients to More Accurately Predict Future Trends PK, the experience engineering firm, announced the acquisition of Yotabites, a boutique big data consultancy based in Kansas. Yotabites is a trusted advisor for building specialized solutions that help clients fully maximize the use of information across digital, analog, historical, cloud and on-premise data sources. Its big data expertise and solutions enable…