Browsing Tag

big data

Accenture to Acquire Analytics8, Australian Analytics and Data Specialists

Acquisition Will Strengthen Accenture’s Capabilities to Deliver AI-Powered Data and Advanced Analytics Services to Clients Accenture has entered into an agreement to acquire Analytics8, a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. “Together we will offer a unique, AI-based approach to help clients combine data, analytics and automation at scale.” Founded in 2002, Analytics8 provides data and analytics…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Fact Check: As per an industry report, the global analytics of things market was USD 8.1 billion in 2018 and is expected to reach approximately USD 56.8 billion by 2025. AI ML and Predictive Analytics make this transformation sustainable with numerous advantages added to the…

Fireside Chat with Mike Davie, CEO at Quadrant

Mike Davie talks about why must marketers be educated about the Data Economy Tell us about your role and journey into Marketing Technology. How did you arrive at Quadrant? While studying for my Master’s of Computer Information Systems at Boston University, I realized the potential for building a better system for data producers, vendors, and buyers. I was one of the first public beta users of Amazon Kinesis, an early project to collect, process and analyze real-time streaming data, and I have been focused on…

Parrot Analytics Partners With Mexico’s Dopamine To Supercharge Development And Marketing Workflows

Dopamine to Optimize Marketing Plans for its Original Series Using Parrot Analytics Demand Data and Travelability Analysis Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its global demand data and analyses, has partnered with Mexico's innovative development and production company, Dopamine, a division of Grupo Salinas, to supercharge its content development processes and maximize marketing ROI. Marketing Technology News: Frankly to Acquire Leading Video…

MarTech Interview with Shamsudeen Mustafa, Co-Founder and Co-CEO at Correlation One

"As the impact of AI grows, one of the biggest challenges we encounter will be algorithmic bias." Tell us about your role and journey into Technology and the Data Science field. What inspired you to start Correlation One? When we started the company in 2015, we felt the AI and Data Science talent market was being overlooked. At the time, Data Science had not yet become a buzzword even though the conversation around Big Data and AI was heating up. In 2011, Marc Andreessen famously said “software is eating the world” and…

The Role of Artificial Intelligence in Transforming Customer Experience

We are aware of how Artificial Intelligence has created a buzz across the globe in different business verticals. AI programs and services are helping to transform from data collection to process them for Marketing professionals or to onboard for the HR department. Amidst the tremendous value AI promises to provide in terms of time and cost savings internally, there is one such area where it returns meaningful returns - customer experience. The question may rise - Do we really need AI in customer experience? Well, it…

Data vs. Opinion: Why You Need Both

“Without data, you’re just a person with an opinion.” — W. Edwards Denning Rather than simplifying insight collection, the proliferation of Big Data has added complexity. Increasing regulations and concerns around privacy make data harder to collect and manage, and the widening range of channels customers engage with makes it harder to interpret accurately. Where marketers need to pivot is to balance qualitative data findings with a constant stream of quantitative, first-hand customer feedback to allow organizations to…

SnapLogic Launches AWS Quick Start Solution to Accelerate Big Data Initiatives

New out-of-the-box offering from SnapLogic and Agilisium Consulting automates the design, setup, and configuration of hardware and software to build and deploy cloud data lakes quickly SnapLogic, the #1 Intelligent Integration Platform provider, today introduced a new Quick Start solution to help enterprises build and deploy cloud data lakes on Amazon Web Services (AWS) with speed and confidence. Enterprises can now fast-track their cloud data lake projects by deploying SnapLogic components, AWS services such as Amazon…

Datameer Earns AWS Data and Analytics Competency Status

Designation puts Datameer at the forefront of data preparation and analytics in the AWS ecosystem Datameer, the world's leading data preparation and analytics solution, announced it has achieved AWS Data and Analytics Competency Status, a designation given to select companies that have demonstrated their ability to help customers unlock the full potential of their data using the latest services and technologies available on AWS. The AWS Big Data Competency distinction is given to companies that are part of the AWS…

The Connected Car Is Poised for Acceleration and Hyper-Personalization

Like a New York City subway train at rush hour, new technologies advance in fits and stops. A breakthrough occurs, and then the next few years are spent perfecting it, until the next major upheaval. That’s the state of the current in-vogue concept, the “connected home.” Every imaginable product from toothbrushes to coffee makers is now being connected to the internet, whether that makes sense or not. Perhaps I’m unique, but I really don’t see a need to have my dentist receive a record of my brushing habits. One product…

Startup Studios Are the Next Big Thing in the VC Industry, Says Sky 21

The concept of a 'Startup Studio' is trending in the startup world today. Unlike a VC, accelerator or incubator, a startup studio (also labeled as a startup factory or venture builder) does not invest in existing startups. Rather, it launches its own ideas in quick succession. Sky 21 is a 'startup studio' that will ideate, build and launch 100 MVPs (Minimum Viable Product) and do their PoCs (Proof of Concepts) every year, in developing countries. Marketing Technology News: Cognitiv Launches First Deep Learning…

Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData

The importance of big data as a key theme driving merger and acquisition (M&A) activity has been highlighted by Salesforce’s recent purchase of data visualization specialist Tableau for $15.7 Billion. It followed soon after Google bought another analytics company, Looker, in early June for $2.6 Billion. Ed Thomas, Principal Analyst in GlobalData’s Technology Thematic Research team, commented, “The data analytics acquisition trail may now see further activity with companies such as Domo and Alteryx becoming…

TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing services company helping global 2000 companies in their journey of business transformation and innovation. As the Global Head of Virtusa’s Digital Solutions Group, I am responsible for leading the technology practice and focusing on helping clients reimagine their digital future. Our Digital Solutions Group integrates many specialized digital competency areas such as User Experience (UX),…

Using AI and Blockchain to Meet the Needs of a Shifting Data Landscape

It’s no secret that AdTech needs a serious update. Advertisers already hold more data than they often know what to do with, and an estimated $19 billion in ad dollars is lost each year to fraudulent activities. Meanwhile, public perception of internet companies is declining as consumers recognize the value of their data, and online businesses must reckon with the EU’s General Data Protection Regulation (GDPR). With all of the technology at our disposal, there should be a way to clear up these issues and create a better…

New Syncsort Trillium Software Delivers Data Quality at Scale

Helps Organizations Advance Trusted Data to the Cloud for Strategic AI, Machine Learning and Compliance Initiatives Syncsort, the global leader in Big Iron to Big Data software, unveiled Trillium DQ for Big Data, providing best-in-class data profiling and data quality capabilities in a single solution, designed to work natively with distributed architectures. Using Trillium DQ for Big Data, organizations can apply data quality to large volumes of enterprise data on-premises or in the cloud, delivering trusted data for…

Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed it up with a Blockchain initiative. We had predicted that Salesforce is not far from making a dash into Big Data marketplace, cracking a whip on the clutter caused in an over-crowded CRM and Cloud market already. Today, our MarTech Big Data drill predictions came true as Salesforce announced a definitive agreement to acquire Big Data and Customer Intelligence software provider, Tableau for…

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

SailPoint Drives the Future of Identity Governance with SailPoint Predictive Identity

SailPoint Technologies Holdings, Inc., the leader in enterprise identity governance,unveiled the SailPoint Predictive Identity™ platform, the intelligent cloud identity platform of the future that accelerates the industry to the next generation of identity governance. With SailPoint Predictive Identity, SailPoint is delivering a new world of adaptive security and continuous compliance that makes identity easy, transparent and autonomous. @SailPoint unveiled the SailPoint Predictive Identity™ platform, the intelligent…

Taken For Granted: The Many Problems Solved by the Modern Ad Server

The creation of ad servers more than 20 years ago revolutionized our relationship with the internet. As the web expanded at an astronomical speed, publishers discovered new ways of commercializing their content, brands discovered engaged and relevant audiences, and online users were able to continue browsing the internet for free. Over the past two decades, the technology underpinning digital advertising has undergone significant changes. We’ve seen the introduction of bidding engines in the form of demand-side platforms…