Browsing Tag

big data

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

TechBytes with Patrick Reynolds, CMO at SessionM

Tell us about your role and the team/technology you handle at SessionM. SessionM has created a platform that helps enterprise brands to engage with people in better and smarter ways, ultimately building relationships and earning loyalty. We do this by giving them the tools to envision, create and execute on personalized experiences, rooted in customer data. I lead marketing efforts for SessionM, which gives me an opportunity put the full range of my executive experience – from startups, major restaurants and retailers…

From Sensing to Sensemaking: Converging Big Data with Plant AI

Synaptic Business Automation Enables Operational Excellence by Connecting All Systems in an Organization and Integrating Business and Domain Knowledge Using Digital Automation, Finds Frost & Sullivan As process industries across the world become more connected, networked, and integrated, there has been a consistent surge in the volume of data generated across the manufacturing value chain. The high-fidelity data that is generated by sensors and other wireless devices, however, currently yields inadequate insights…

How AI and Interactive Technology Can Improve the Efficiency of Your Sales Team

Do you want your sales team to improve their close rate? Of course you do! Dumb question. But are you struggling to hit your targets? Did you know that Artificial Intelligence can improve sales by up to 59%? That caught your interest, didn't it? There was a time - not that long ago - where Artificial Intelligence was a dangerous, fantastical monster born of science fiction and dystopian nightmares. Robots returning from the future to change the past to reverse a fate that only arose because the robot returned…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…

What This Year’s Hong Kong Electronics Fair Shows Us About the Future of Retail AI

There is no question that AI and robotics will have a profound impact on the retail industry - but precisely what that impact will be has been a subject of debate. My experience at this year’s Hong Kong Electronics Fair, the world’s largest, gave me a glimpse of how AI will transform the retail experience, starting with the introduction of helpful robots into brick-and-mortar stores, and continuing with the installation of smart machines that can do everything from delivering goods directly to customers to making a tasty…

Baidu Rises to Top 5 in IDC Ranking of Public Cloud Services Providers in China

Leveraging Its Technological Advances in Artificial Intelligence, Baidu Is Driving Rapid Growth of Cloud Services Business Baidu, Inc. ranked as one of the top five public cloud services providers in China in a recent survey conducted by global market intelligence firm IDC. The new position signals Baidu Cloud’s strong momentum in the fast-growing market segment driven by the company’s leading capabilities in AI technology. Baidu Cloud ranked fifth in terms of market share in the combined Infrastructure as a Service (IaaS)…

How to Leverage Relationships Through CRM

As a business, customers are at the center of everything. Customer relationship management (CRM) has evolved through the years to provide new opportunities to manage contacts and deliver a better customer experience. CRM began in the 1980’s with the famous rotating file device known as the Rolodex. True CRM software began in the 90’s when innovators, such as Brock Control Systems, explored the automation possibilities of new database systems. This is also the decade when CRM got its name. From there, CRM software began to…

Data-Driven Marketers Head to the Cloud

In the past year, the phrase “data-driven” has appeared within the context of almost every marketing discussion. But for marketers to truly realize the promises of big data, they need visibility into all customer interactions, behaviors and motivations — across every single touchpoint. But bringing all marketing insights into one view is arguably the biggest challenge. Most are staring down mountains of data silos, with a great deal of uncertainty around the accuracy of the analytics that they are getting from separate…

How to Win over Customers with Ad Tech

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is that the solution lies in the form of state-of-the-art advertising technology. Ad tech can create ads that inspire shoppers with the right product at the right time, while reflecting the brand’s vision and…

A Guide to Understanding MarTech AI Lingo

Artificial Intelligence (AI) has become a popular buzzword across all industries. Many people are familiar with this trend, however, the technical jargon and never-ending developments in AI can confuse even the most tech-savvy person. For marketers, AI is an important tool for efficiency and productivity. But which technology is the best to invest in? If you scroll through the internet you’ll find numerous articles describing AI marketing products. Instead of getting lost or overwhelmed by the lingo, take a step back and…

Beyond Commerce, Inc. Appoints new Chief Executive Officer and Director

Beyond Commerce, Inc., a planned global provider of B2B internet marketing analytics, technologies, and related services, is pleased to announce the appointment of Geordan Pursglove to Chief Executive Officer, and to the Board of Directors. The Board is very confident in Mr. Pursglove's abilities to lead Beyond Commerce, Inc. into the next stage of our growth process and believe Geordan is more than capable to lead BYOC into the future. Mr. Pursglove has been an integral part of BYOC to this point and feel the transition…

The Apache Software Foundation Celebrates 20 Years of Community-led Development “The Apache Way”

World's Largest Open Source Foundation Provides $20b+ Worth of Software for the Public Good at 100% No Cost; Apache Software Used in Every Internet-Connected Country on the Planet The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of more than 350 Open Source projects and initiatives, announced today its 20th Anniversary, celebrating "The Apache Way" of community-driven development as the key to its success. The world's largest Open Source foundation is home to dozens of…

Straight Talk on How MarTech is Faring Amidst the Big Data Deluge

The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. In the last five years, most companies have realized the power of data and felt that’s the holy grail until CDPs came into the picture and broke the glass ceiling. Not data, but the insights from data make sense (and dollars) today. Big Data is nothing new for marketing and sales. However, the hard facts and its complexity are beginning to cast its impact only now. In any Marketing Technology company or in the…

TechBytes with Dimitris Vlitas, Senior AI Advisor, Data Practitioners

Tell us about your role at Data Practitioners and the team/technology you handle. Our work at Data Practitioners focuses on the use of data science and AI to deliver predictions and recommendations to our clients. My role as Senior AI Advisor lies with the implementation of the AI solution itself and ensuring that the platform is equipped to evolve in line with key trends in the Sales and Marketing landscape. It’s important that we take AI in the right direction as business demand and interest around its real-world…

MarTech Interview Series with Zvi Guterman, Founder and CEO, CloudShare

"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have to be smart and nimble." Tell us about your role and journey into technology. What galvanized you to start CloudShare? I’ve been drawn to technology since I can remember. I created CloudShare because I saw an opportunity. Previously, at other companies, I had difficulties creating IT labs. The solutions were labor-intensive and automation fell short. I wanted something that would let me select different…

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert

What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called out a few exciting evolutions in MarTech: 2019 Martech Predictions: From Facebook Marketing to Meeting Automation What I find personally interesting is how Machine Learning (ML) and Artificial Intelligence (AI) arm marketing with lightsabers. We already see how ML and AI can identify trends. But AI and Machine Learning will soon identify buying trends across various integrated systems: sales…

Atos and Ooredoo Partner to Drive Qatar’s Digital Transformation

Atos, a Global Leader in Digital Transformation, and Ooredoo, the Region’s Leading Enabler of Digital Business Innovation, Announced at Mobile World Congress a Partnership for Enterprises to Accelerate Their Digital Business Competitiveness Thanks to this new partnership, Ooredoo’s customers can now benefit from Atos’ industry leading experiences and solutions in Infrastructure as a Service (IaaS), Cloud Transformation and also cybersecurity services. Atos’ solutions cover Big Data, security, infrastructure and data…

Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

TechBytes with Christopher Golec, CEO, Demandbase

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…