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Taking the Sales Approach to Marketing – Part 1

Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in front of, and alongside, inspirational women who have written books, been keynote speakers and have thousands of followers on Twitter. Needless to say, I was a tad nervous. All I have are my experiences—my failures, successes, and lessons learned along the way—but, does that really qualify me as a thought leader? Using those experiences to…

The Digital Marketing Transformation: Accelerate the Path to Marketing Maturity

Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learning and Big Data are the new innovations powering this tech-driven Marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to navigate Digital Transformation will increasingly leave the rest behind. So, how can organizations reach advanced levels of Marketing maturity? The Barriers Preventing Digital Marketing…

mCommerce Trends in 2019: Ways to Build a Competitive and Robust App

The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well. Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such…

From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech

The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and propelling advertising towards the personal. With the birth of market research, Personalization became more of a science than an art,  enabling advertisers to better target their efforts and paving the way towards big data as we know it. In 2019, programmatic advertising – a new niche in Digital Advertising - is set to become an $84 billion industry.…

Successful E-Commerce Personalization Starts with the Right Data

Enter e-commerce personalization—a way companies can effectively engage with their customers through highly relevant product offers, recommendations, and other valuable content. According to a 2018 e-commerce personalization report, most online retailers offer some form of Personalization but they don’t take advantage of every possible channel. Often overwhelmed, they fail to attain the data they need to optimize the Personalization process. By taking the time to mine the right data, analyze it, and revisit it as…

TechBytes with Suman Mahalanabis, Director of Product Management at TCS Digital Software & Solutions Group

How are customer expectations changing and how does that impact traditional brick and mortar retail banks? We launched TCS Digital Software & Solutions Group as an independent software startup inside Tata Consultancy Services because we spotted the increasing interplay between what was happening both inside an enterprise and outside, in the physical world. Today's consumers compare their experiences with Uber and Airbnb with banks, retailers and other local businesses. Every interaction with a brand that understands…

Tanla Solutions to Acquire Leading Big Data and AI Based Marketing Automation Platform Gamooga

With Gamooga, Tanla Solutions forays into fast-growing Marketing Automation industry Tanla Solutions Limited, one of the largest cloud communication providers in the world, announced a definitive agreement to acquire a leading Big data, AI driven Customer Data and Marketing Automation Platform – Gamooga. This is the 2nd acquisition Tanla has made in the last four months.  Acquisition of Karix Mobile and Gamooga now will position Tanla as the end-to-end solution provider for global enterprises including the existing 1500+…

TechBytes with Jeff Gallino, CTO at CallMiner

Tell us about your role and the team/technology you handle at CallMiner. As Co-Founder and CTO at CallMiner, I oversee all aspects of the team’s vision and development of our SaaS-based customer engagement and speech analytics platform and product suite, Eureka. All seven of our product solutions—Analyze, Coach, Capture, Alert, Visualize, Redact and API—work interchangeably by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to analyze both ends of each customer interaction and drive customer experience…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from VMware, Splunk, Ario Technologies Inc, vCita, and Deloitte. VMware’s Twin-Acquisition Deal Bolsters Big Data-Based Cloud Computing and Security Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With these acquisitions, VMware has further expanded its horizon into Cloud-native IT networking and security…

Accenture to Acquire Analytics8, Australian Analytics and Data Specialists

Acquisition Will Strengthen Accenture’s Capabilities to Deliver AI-Powered Data and Advanced Analytics Services to Clients Accenture has entered into an agreement to acquire Analytics8, a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. “Together we will offer a unique, AI-based approach to help clients combine data, analytics and automation at scale.” Founded in 2002, Analytics8 provides data and analytics…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Fact Check: As per an industry report, the global analytics of things market was USD 8.1 billion in 2018 and is expected to reach approximately USD 56.8 billion by 2025. AI ML and Predictive Analytics make this transformation sustainable with numerous advantages added to the…

Fireside Chat with Mike Davie, CEO at Quadrant

Mike Davie talks about why must marketers be educated about the Data Economy Tell us about your role and journey into Marketing Technology. How did you arrive at Quadrant? While studying for my Master’s of Computer Information Systems at Boston University, I realized the potential for building a better system for data producers, vendors, and buyers. I was one of the first public beta users of Amazon Kinesis, an early project to collect, process and analyze real-time streaming data, and I have been focused on…

Parrot Analytics Partners With Mexico’s Dopamine To Supercharge Development And Marketing Workflows

Dopamine to Optimize Marketing Plans for its Original Series Using Parrot Analytics Demand Data and Travelability Analysis Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its global demand data and analyses, has partnered with Mexico's innovative development and production company, Dopamine, a division of Grupo Salinas, to supercharge its content development processes and maximize marketing ROI. Marketing Technology News: Frankly to Acquire Leading Video…

MarTech Interview with Shamsudeen Mustafa, Co-Founder and Co-CEO at Correlation One

"As the impact of AI grows, one of the biggest challenges we encounter will be algorithmic bias." Tell us about your role and journey into Technology and the Data Science field. What inspired you to start Correlation One? When we started the company in 2015, we felt the AI and Data Science talent market was being overlooked. At the time, Data Science had not yet become a buzzword even though the conversation around Big Data and AI was heating up. In 2011, Marc Andreessen famously said “software is eating the world” and…

The Role of Artificial Intelligence in Transforming Customer Experience

We are aware of how Artificial Intelligence has created a buzz across the globe in different business verticals. AI programs and services are helping to transform from data collection to process them for Marketing professionals or to onboard for the HR department. Amidst the tremendous value AI promises to provide in terms of time and cost savings internally, there is one such area where it returns meaningful returns - customer experience. The question may rise - Do we really need AI in customer experience? Well, it…

Data vs. Opinion: Why You Need Both

“Without data, you’re just a person with an opinion.” — W. Edwards Denning Rather than simplifying insight collection, the proliferation of Big Data has added complexity. Increasing regulations and concerns around privacy make data harder to collect and manage, and the widening range of channels customers engage with makes it harder to interpret accurately. Where marketers need to pivot is to balance qualitative data findings with a constant stream of quantitative, first-hand customer feedback to allow organizations to…

SnapLogic Launches AWS Quick Start Solution to Accelerate Big Data Initiatives

New out-of-the-box offering from SnapLogic and Agilisium Consulting automates the design, setup, and configuration of hardware and software to build and deploy cloud data lakes quickly SnapLogic, the #1 Intelligent Integration Platform provider, today introduced a new Quick Start solution to help enterprises build and deploy cloud data lakes on Amazon Web Services (AWS) with speed and confidence. Enterprises can now fast-track their cloud data lake projects by deploying SnapLogic components, AWS services such as Amazon…

Datameer Earns AWS Data and Analytics Competency Status

Designation puts Datameer at the forefront of data preparation and analytics in the AWS ecosystem Datameer, the world's leading data preparation and analytics solution, announced it has achieved AWS Data and Analytics Competency Status, a designation given to select companies that have demonstrated their ability to help customers unlock the full potential of their data using the latest services and technologies available on AWS. The AWS Big Data Competency distinction is given to companies that are part of the AWS…

The Connected Car Is Poised for Acceleration and Hyper-Personalization

Like a New York City subway train at rush hour, new technologies advance in fits and stops. A breakthrough occurs, and then the next few years are spent perfecting it, until the next major upheaval. That’s the state of the current in-vogue concept, the “connected home.” Every imaginable product from toothbrushes to coffee makers is now being connected to the internet, whether that makes sense or not. Perhaps I’m unique, but I really don’t see a need to have my dentist receive a record of my brushing habits. One product…