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big data

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert

What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called out a few exciting evolutions in MarTech: 2019 Martech Predictions: From Facebook Marketing to Meeting Automation What I find personally interesting is how Machine Learning (ML) and Artificial Intelligence (AI) arm marketing with lightsabers. We already see how ML and AI can identify trends. But AI and Machine Learning will soon identify buying trends across various integrated systems: sales…

Atos and Ooredoo Partner to Drive Qatar’s Digital Transformation

Atos, a Global Leader in Digital Transformation, and Ooredoo, the Region’s Leading Enabler of Digital Business Innovation, Announced at Mobile World Congress a Partnership for Enterprises to Accelerate Their Digital Business Competitiveness Thanks to this new partnership, Ooredoo’s customers can now benefit from Atos’ industry leading experiences and solutions in Infrastructure as a Service (IaaS), Cloud Transformation and also cybersecurity services. Atos’ solutions cover Big Data, security, infrastructure and data…

Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

TechBytes with Christopher Golec, CEO, Demandbase

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…

Sisense Recognized in Magic Quadrant for Analytics and Business Intelligence Platforms

Sisense Improves Position on the Ability to Execute Axis in the Visionaries Quadrant Compared to the Previous Year Sisense, disrupting the BI market by simplifying business analytics for complex data, announced that it has been recognized as a Visionary in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms report for 2019. Building on the momentum from last year, Sisense received recognition for its completeness of vision, and was positioned among the highest Visionary vendors on the 'ability…

Story Data Launches Advanced AI and Blockchain Platform For Writers and Their Potential Buyers Streamlining Functionality

Story Data is evolving global writing and sharing communities with its cloud based, analytical "Entertainment Software as a Service" (ESaaS) application. Using big data, Artificial Intelligence, and machine learning, the proprietary technology matches entertainment industry professionals with the right story at the right time. This unique hosting platform blends collaboration, story analysis, authentication, and security for as little as one's habitual daily latte. Creating an account is free and there are subscription…

AccuWeather Promotes John Dokes to Chief Content Officer & President of AccuWeather Network, Announces Strategic Reorganization

Media Content Group and New Role of Chief Content Officer Established to Ensure Quality, Consistency and Reliability of Content Across Expanding News, Video Properties and Growing AccuWeather Network AccuWeather Global Weather Center – AccuWeather, the largest and fastest-growing weather media company and global leader in weather-related big data, business and analytics, announced the promotion of John Dokes to Chief Content Officer and President of the growing AccuWeather Network as well as the formation of a new Media…

SRAX Unveils Enhanced BIGtoken Platform, Simplifying Data Management So Consumers Can Own, Verify, and Sell Access to Their Data

SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period - Concluded January 31, 2019 Social Reality, Inc., a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to…

MomentFeed Names Avik Dey as Senior Vice President of Engineering

Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Avik Dey has joined the company as Senior Vice President of Engineering. Dey brings more than two decades of software engineering expertise, leading Big Data, Data Science and microservices implementations at some of the largest enterprise technology companies, including, Intel…

AVIOS Launches Conversational Interaction Conference

Companies Are Increasingly Using AI Tools That Deal with Human Language Dealing with human language automatically – "natural language processing" (NLP, which can interpret text or speech) – is evident in products such as Amazon's Alexa or Google Assistant. But that's the tip of the iceberg. NLP can be used by companies to deal with customers or employees in natural language that simplifies interactions, overcoming the limitations of the Graphical User Interface on mobile devices, the the frustration of a long series of…

Dell Boomi Joins Google Cloud Partner Program

Extends Big Data, Analytic and Rapid Application Integration Capabilities to Bring New Value to GCP Customers Dell Boomi (Boomi) announced the company has joined the Google Cloud Partner Program. The partnership further identifies and meets the needs of mutual Boomi and GCP customers via expanded collaboration with Google Cloud's Storage and Pub/Sub services and added capabilities with BigQuery. Customers can now access these Google Cloud solutions with little coding and faster time to value via Boomi's comprehensive,…

API Fortress Plug-In for Kong Allows Developers and QA Testers to Record and Mock Live API Calls

Expedite the Delivery of New Microservices While Maintaining Quality with API Mocking with Kong API Fortress has been a leader since 2016 in continuous API testing, providing a complete suite of cloud or on-premises tools for agile development and CI/CD workflows. Today, API Fortress announces a new plug-in to capture live API calls and create mocks by leveraging the Kong microservices API management platform. As a global leader in open source API and microservices management, Kong joins the API Fortress ecosystem…

Top Sales & Marketing Priorities for 2019: AI and Big Data, Revealed by Survey of 600+ Sales Professionals

44% of Respondents Plan to Leverage AI in 2019 for Sales Productivity, Pipeline Building, and Revenue Growth; 90% Expect Significant Impact to Performance InsideSales.com, the AI sales platform powered by Collective Intelligence, released the results of research into the technology adoption plans of over 600 sales professionals across all industries in 2019. The data shows respondents across the board are bullish on advanced technologies to drive above-market growth. When asked about the most important trends in B2B…

3 out of 4 Brands Will Sell on Amazon in the Next Five Years, Feedvisor Study Finds

Brands See New Customer Acquisition, Meeting Existing and Future Customers Where They Are as Biggest Opportunities Feedvisor, the AI-driven, machine-learning and big data company that helps brands and retailers optimize their e-commerce businesses with Amazon at the core, unveiled the findings of a first-of-its-kind analysis on the evolving relationships between brands and Amazon. The report, Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce, surveyed business leaders from major US…

RecVue Secures $5 Million to Fuel Continued Growth for B2B Monetization Platform

Funding to Expand Sales and Marketing, Continue Product Innovation in High-Growth Market RecVue, the only B2B monetization solution powered by big data, announced it has completed a $5 million round of financing, co-lead by Cota Capital  and EPIC Ventures with participation from Long Light Capital.  RecVue will use the capital to build upon its early success in delivering recurring billing and revenue solutions for B2B companies.  RecVue plans to expand sales and marketing to increase market traction in several…

The Top Hidden Privacy Dangers

Now more than ever before, “big data” is a term that is widely used by businesses and consumers alike. Consumers have begun to better understand how their data is being used, but many fail to realize the hidden dangers in everyday technology. From smartphones and smart TVs to location services and speech capabilities, often times user data is stored without your knowledge.  Here are some of the most common yet hidden privacy dangers facing consumers today: Geo-Location Geo-Location can be convenient, especially when you’re…

TechBytes with Daniel Jaye, Founder and Head of Product, aqfer

Daniel Jaye Founder and Head of Product at aqfer aqfer's solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust." We spoke to Daniel Jaye, Founder and Head of Product, aqfer, to understand how big data fits into their offering and what analytics and metadata management tools they provide.Tell us about your role at aqfer and the team/technology you handle. I manage Product, Engineering, Operations and Delivery for aqfer. What are the core tenets of your…

TechBytes with Edward Chu, Director of Software Engineering, Bedrock Analytics

Edward Chu Director, Software Engineering, Bedrock Analytics Most CMOs would agree that the power of data intelligence and automation tools helps drive efficiencies in reporting and analytics. Edward Chu, Director, Software Engineering, Bedrock Analytics, shares his predictions about the future of Analytics-as-a-Service, and the key skills needed to succeed in the sales analytics space.Tell us about your role at Bedrock Analytics and the team and technology that you handle. I’m the director of software engineering at…

Harnessing the Power of Small Data to Build a Better Customer Experience

In 2017, IBM estimated we create 2.5 quintillion bytes of data every day. As this number continues to grow exponentially, so does the very common misconception that larger quantities of data equate to a deeper understanding of people. It’s an idea present across every industry and sector, largely addressed under the guise of "big data." The reality for most companies--and one especially true for marketers--is that most of the "big data" that decision makers have access to isn't all the information needed to make accurate…

DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem

The word "advertisement" came from the Latin word "advertere," which means "attention, inducement and transmission," and the word evolved later into advertising. The connotation of the word is to "make someone notice something" or to "notify people of something to cause others` attention." DAD, a new generation of distributed trust advertising ecosystem, is now trying shape the future of advertising. As advertisements now seem to appear nearly everywhere all along the way from home to the workplaces and in buses, subways,…