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big data

Harnessing the Power of Small Data to Build a Better Customer Experience

In 2017, IBM estimated we create 2.5 quintillion bytes of data every day. As this number continues to grow exponentially, so does the very common misconception that larger quantities of data equate to a deeper understanding of people. It’s an idea present across every industry and sector, largely addressed under the guise of "big data." The reality for most companies--and one especially true for marketers--is that most of the "big data" that decision makers have access to isn't all the information needed to make accurate…

DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem

The word "advertisement" came from the Latin word "advertere," which means "attention, inducement and transmission," and the word evolved later into advertising. The connotation of the word is to "make someone notice something" or to "notify people of something to cause others` attention." DAD, a new generation of distributed trust advertising ecosystem, is now trying shape the future of advertising. As advertisements now seem to appear nearly everywhere all along the way from home to the workplaces and in buses, subways,…

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According to a recent report, mobile advertising could see close to 70% entire digital advertising's revenue share. As traditional and digital advertising formats continue to transform around programmatic technologies and AI, advertisers are not leaving the stone unturned about spending a million…

Business Users Demand Self-service Data Preparation Tools to Optimize Analytic Insights

Data Preparation Market Will Top $9 Billion Globally by 2025, Finds Frost & Sullivan Companies are spending up to 80% of their "data time" simply cleansing and normalizing the data. This delays their more important strategic work: analyzing the data to obtain the insights their organizations need to survive. For many, "data preparation" occurs, ungoverned, in Excel spreadsheets. That may be expedient for users and their organizations, but it is hurting every aspect of data quality, costing organizations a fortune.…

Hortonworks and Google Cloud Expand Partnership to Accelerate Big Data Analytics in the Cloud

Hortonworks Data Platform and Hortonworks DataFlow Further Optimized for Google Cloud Platform for Big Data Analytics and Streaming Workloads Hortonworks, Inc., a leading provider of global data management solutions, announced enhancements to its existing partnership with Google Cloud. These enhancements further optimize Hortonworks Data Platform (HDP) and Hortonworks DataFlow (HDF) for Google Cloud Platform (GCP) to deliver next-gen big data analytics for hybrid cloud deployments. This partnership will enable…

Bustling Tech Innovation Continues at CES Asia 2018 Day Two

Ground-Breaking Products Recognized and Global Visionaries Unite at Asia’s Premier Tech Event The bustling tech innovation continues on day two of CES Asia 2018. Leaders like Alibaba AI Labs, Lenovo, Horizon Robotics, Volcanics Venture, Baidu Capital and TouchPal took the CES Asia keynote stage to share visions and announce innovative tech products. CES Asia 2018, Asia’s premier technology event, runs through June 15 in Shanghai, China. Miffy Chen, head of Alibaba AI Labs, kicked off day two by announcing TMall Genie…

OnCrawl SEO Solution Scoops $4 Million to Expand International Deployment

OnCrawl Is a Powerful SEO Crawler and Log Analyzer in SaaS Mode Dedicated to Seo Audits and Daily Monitoring The French OnCrawl solution dedicated to SEO performance optimization has announced raising $4 million to accelerate its international deployment. The company is progressing towards achieving one goal: to become the world market leader in SEO. Currently, OnCrawl is a powerful SEO crawler and log analyzer in SaaS mode dedicated to SEO audits and daily monitoring. Recommended Read: Contextual Content and AI: The New…

Analytics Insight Announces ‘The 10 Most Valuable Business Intelligence Companies in 2018’

Business Intelligence Is One of the Key Pillars of New-Edge Information Ecosystem Analytics Insight Magazine, a brand of Stravium Intelligence and an influential platform for big data, analytics and insights has named 'The 10 Most Valuable Business Intelligence Companies in 2018' in its April-May issue. The issue features Altair as the Cover Story. Altair transforms design and decision-making by applying simulation, machine learning and optimization throughout product life cycles. The company's broad portfolio of…

Attunity Named to CRN’s 2018 Big Data 100 List for Sixth Consecutive Year

Annual List Recognizes IT Innovators at the Forefront of Data Management, Business Analytics, and Infrastructure Technologies and Services Attunity Ltd, a leading provider of data integration and Big Data management software solutions, announced that CRN, a brand of The Channel Company, has named Attunity to its 2018 Big Data 100 list for the sixth consecutive year. This annual list recognizes IT innovators who are raising the bar for data management and challenging established IT practices. Companies today continue to…

Data Platform Company Looker Announces Integration with Workplace by Facebook

Brings Data Securely Into Workflows Through Company-Wide Collaboration Platform Looker, a leading data platform company, announced its integration for Workplace by Facebook, an enterprise communication and collaboration platform. The integration delivers business insights from Looker directly into Workplace, simplifying workflows for teams and individuals. Looker eliminates the need to log into a separate tool to view data and critical business insights. Now, data can be pushed into Workplace allowing users to view the…

Cloud Optik Leverages Big Data and Business Intelligence for Deeper Customer Insights

Cloud Optik Launches SmartProfile to Help Service Providers Use Data to Enhance Customer Experiences and Create More Meaningful Messages to Customers and Prospects Cloud Optik, a cloud insights platform for service providers, announced their latest integration focusing on Broadsoft BROADWORKS and Netsapiens SNAPsolutions platforms. The company’s SmartProfile tool analyzes provider’s existing data for better understanding of current customers, service analytics, and opportunities to provide deeper services to the existing…

Brazil and Mexico Stand as Front-runners in the Latin American Big Data Market, says Frost & Sullivan

Technology Providers Capable of Offering Solutions for Real-Time Analysis and Industry-Oriented Solutions Will Seize Growth Opportunities in the BDA Market Frost & Sullivan's latest analysis, Latin American Big Data and Analytics (BDA) market, finds that the industry generated revenues of $2.9 billion in 2017 and is expected to reach $8.5 billion by 2023, with a compound annual growth rate (CAGR) of 19.2%. Today, Brazil leads the race, accounting for 46.7% of the overall sales, along with Mexico (26.7%), followed…

ITWP Announces Significant Growth of Insights on Demand Consortium

New Members Like Nike, Amazon, Sony, Pepsi, Nordstrom, Mindshare and Others Have Joined Industry-Wide Group - Insights on Demand Consortium ITWP, parent holding-company of Toluna and Harris Interactive Europe, announced significant growth and momentum of the Insights on Demand Consortium it established in January 2018 to reshape the market research industry. Since the consortium’s founding, consumer insights and marketing professionals representing some of the world’s most recognized consumer brands across diverse…

Gaming Giants Win Big Data Challenge With Anodot to Keep Millions of Players in the Game

At GDC 2018, Anodot Showcases Gaming Industry AI Anomaly Analytics; King to Present Best Practices at GDC Session Anodot, the AI-powered analytics company, has emerged as a leading anomaly detection platform to optimize player experience and revenues for the gaming industry. It will showcase its solution at this year's Game Developers Conference, March 19-23 in San Francisco. At the conference, King, a leading interactive entertainment company for the mobile world, will present how Anodot's AI-driven data analytics has…

Trianz Names Matthew Feyling As New VP Of Analytics

Matthew Feyling Has over 20 Years of Industry Experience in Designing Analytical Solutions and Driving Business Adoption to Ensure Customer Success. Digital business and technology transformation organization Trianz announced that Matthew Feyling has joined the firm as a Vice President in its Analytics and Information Management Practice. Feyling has previously held leadership roles at a Big Data solutions group in the San Francisco Bay area, and will now oversee Trianz' client engagements in the West…

Waterline Data Launches New Platform to Address Big Data’s Growing Volume and Complexity

New GDPR Application for the Waterline Data Platform Provides Deep-Level Automated Assistance with GDPR Compliance Waterline Data, a global leader in data cataloging solutions and applications, recently unveiled the Waterline Metadata Discovery Platform, a highly scalable solution designed to help the petabyte enterprise dramatically accelerate the discovery, governance and use of big data. Based on advanced data virtualization technology, the new solution serves as a platform for multiple applications, from data…

Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As

In the Latest Report Focusing on Tech Disruptions, Hampleton Partners Highlights Increased Private Equity Activity Against a Cyclical Downward Trend in Deal Volumes and Value The fierce pace of technology disruption is forcing companies to resort to M&As to innovate, to avoid being left behind. In their latest report, Hampleton Partners’ Tech M&A Outlook 2020, the international mergers and acquisitions advisor, outlined how traditional companies remain under pressure to quickly and effectively integrate new…

AI, Big Data And Digital Transformation – And The Potential ‘Buzzword Backlash’

As we move into 2018 and look at today’s hot topics in B2B tech marketing and public relations, many key trends and solution-centric buzzwords come to mind – most notably artificial intelligence (AI), big data and digital transformation. Each of these represents meaningful and beneficial trends to business and society, and companies are certainly leveraging AI, big data and digital transformation for real gains. I know this to be true, because my “day job” revolves around demonstrating the use cases and proof…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…