Browsing Tag

Bound

Visitor Segmentation: The Key to Powerful Website Personalization

When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many marketers are still missing the majority of their website visitors, especially those they don’t know. Did you know that 95% of your website visitors are anonymous? That’s a staggering number of potential customers you’re most likely not engaging with. However, what you do know (and here comes the good news) is that they are brand aware, they…

Content Will Always Be the King

When It Comes to Marketing and Customer Engagement, Content Rules the Martech World. A Recap of What Experts Had to Say About Content in the past Year 'Condense All Content into One Central Management System' Daniel Rodriguez - VP, Marketing, Seismic: The most important aspect of content management is that the various repositories are integrated and that there is a centralized process in place to ensure that content creators and marketers know what content is being used and when. If there is no centralization and…

TechBytes with Nick Bhavsar, SVP, Marketing, Bound

Nick Bhavsar SVP Marketing, Bound In 2017, companies are focusing on right data, and not just more data. With the coming-of-age of website marketing and audience optimization analytics, marketers are empowered to solve complex business challenges using disparate data sources and meaningful insights. Personalization, hyper-engagement and customer experience have become the key dimensions to boost website traffic and content performance, engage visitors at scale and meet conversion goals. To understand how marketers can…

Get Smart Content Rebrands Itself as Bound

As Bound, Get Smart Content Launches 360 Persona Technology to Help B2B Marketers Drive Digital Engagement at Scale Leading website personalization platform Get Smart Content is now Bound. The experts in digital marketing personalization announced the changein identity, effective immediately. With the adoption of its new brand and logo, Bound has simultaneously launched its redesigned website- . The company has also unveiled its new personalization platform, 360 Persona Technology. Bound’s 360 Persona Technology is…