brand-building

Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes of Whole Foods dominates, the company blames the crowded e-commerce market for its downfall. The disrupter became disrupted. Brandless is not the only Direct to Consumer (D2C) brand experiencing the negative effects of oversaturated markets. In the past, D2C brands relied heavily on Performance Marketing, with 98% of such brands believing that…

Nate Napier Joins as Managing Director, Key Client Relationships MDC Partners Inc. announced that it has hired Nate Napier as Managing Director, Key Client Relationships, responsible for leading multi-agency integrations and innovations for network clients, as well as spearheading standards for excellence in client service. Napier will report to Mark Penn, Chairman and CEO of MDC Partners. "MDC Partners is home to much of the industry's very best and most celebrated talent," said Penn. "And clients are increasingly…

Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the…