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Brandlive

LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

Video has Powered a resurgence in engagement for LinkedIn’s 600 Million Users LinkedIn has had an epiphany! The platform will be joining other Social Media such as Facebook and Instagram in supporting Live Streaming. The company emphasized that video, just like original content and breaking news, is extremely popular as a format among users, globally. No wonder, LinkedIn decided to embed video capabilities in its ever-popular platform. The announcement this week confirms LinkedIn’s launch of live-video, allowing users…

NFSM: Not-For-Social-Media: Live Video Thrives with Use Cases You Would Never See on the Social Platforms

For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using social media to create and share live video content, it’s actually internal use cases, that would never make sense to appear on social media that are driving rapid adoption for many businesses. We can refer to these experiences as off-social, or Not-For-Social-Media live video experiences. According to Brandlive and IBM’s recent Live Video Benchmark Report, departments throughout many…

Brandlive Launches Enterprise Live Video Platform for Mobile Devices

Mobile App Makes it Possible for Brands and Retailers to Broadcast Live HD Video From Anywhere and Across Owned & Operated Channels Brandlive, the omni-channel live video platform, has announced the rollout of its new mobile app. The app makes it easier for brands and retailers such as adidas, Cabela’s, The North Face, REI, and others to go live to their audiences with increased agility and flexibility. Built on the needs and requirements of sophisticated marketers, the platform is helping to shape the way live video…