Browsing Tag

broadcast radio

New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places

Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates Consumer Listening Across All Dayparts The audio landscape is exploding and over the last two years there has been huge growth across various audio categories including a 2500 percent growth in smart speaker ownership and more than 48 percent increase in podcast listening, according to the Edison Infinite Dial 2019 study. And today Ipsos released a new research study commissioned by iHeartMedia -- “Day in the…

H Code and Radio Mitre SA Announce Exclusive Partnership to Reach US Hispanic Market

H Code, the undisputed leader in digital advertising for the US Hispanic market, signed an exclusive deal with Radio Mitre SA, the leading broadcast radio company in Argentina. H Code & Radio Mitre SA announce exclusive partnership to reach US Hispanic market. #digitaladvertising #multicultural #LATAM #hispanicmarketing The partnership between the two companies gives H Code exclusive access to 100 percent of all digital ad inventory for Radio Mitre’s digital platforms in exchange for monetizing Radio Mitre’s US…