H Code & Radio Mitre SA announce exclusive partnership to reach US Hispanic market. #digitaladvertising #multicultural #LATAM #hispanicmarketing
The partnership between the two companies gives H Code exclusive access to 100 percent of all digital ad inventory for Radio Mitre’s digital platforms in exchange for monetizing Radio Mitre’s US traffic. CEO and Founder of H Code Parker Morse stated: “We are delighted to partner with one of Argentina’s top broadcast media companies, which includes one of the most-listened-to radio stations in Argentina. H Code is determined to reach US Hispanics from all countries of origin through publishers and across the mediums that matter the most to them.”
Radio Mitre is known for covering the latest in Argentine news, entertainment, music, and lifestyle through its digital network. Rubén Corda, CEO of Radio Mitre, stated: “Through our collaboration with H Code, we hope to maximize the potential of the ad inventory on our digital platforms and place top brands on our sites that are relevant to a U.S. audience to maintain an authentic digital content experience.”
H Code continues to partner with leading publishers from Latin America to be a genuine, reliable voice in the US Hispanic digital space. This news follows other exclusive partnerships with media companies such as AmericaTV, Artear, and Metro LATAM across broadcasting, journalism, entertainment, and more.
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Founded in 2015, H Code is the leading digital advertising platform reaching U.S. Hispanic consumers at scale. The company was formed to better connect brands and advertisers with U.S. Hispanics online. It reaches this niche audience by bringing together targetable data, the right inventory, and impactful creative. Through H Code’s platform, brands can more effectively reach Hispanics than with any other organization in the Hispanic market. Key clients include Disney Theatrical, Toyota, Walmart, Delta Air Lines, Chase, Kaiser Permanente, Clorox, Verizon, USPS, and more.
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