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business-to-business

Bain & Company and Ecosystems Announce a Strategic Partnership to Help Companies Deliver More Value to Their B2B Customers

Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with Ecosystems’ robust Software-as-a-Service (SaaS) platform to help customers and their suppliers understand, measure and optimize the value in their relationships. “Delivering more value to customers versus your competitors is fundamental to success in competitive markets—slip behind in delivering value, and loss of revenue and market share is not far behind. Our…

In-app Advertising Market Size Worth $226.4 Billion By 2025

The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education,…

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics…

Findings Show That Businesses Are Producing More Videos Than Ever, Average Video Length Is Down 33% While Average Viewer Retention Rate Is up 13%, and More Businesses Are Augmenting Their Video Strategies With In-House Content Creation and Advanced Video Analytics Vidyard, the leading video platform for businesses, has released its third annual Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation, publishing, viewer engagement, and analytics by business-to-business (B2B)…

Haoqipei Secures US $60 Million in Series D Funding to Further Accelerate Growth of its Online B2B Auto Parts Marketplace

Lead Investor Access Technology Ventures Joins Haoqipei Board of Directors Business-to-business (B2B) auto parts trading platform Haoqipei closed US $60 million in Series D financing to continue its rapid growth across China. Access Technology Ventures led the round, adding David Yang to the Haoqipei Board of Directors. Additional participants in the financing included existing investors XVC Venture Capital, Jeneration Capital, DCM and SIG. Founded in 2016 and now having raised more than US $150 million in private…

US Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research

Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts in the US, an uptick of 53 percent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and PwC US, forecasts that US podcast marketplace revenues will double by 2021, surging to over $1 billion. Self-reported revenues by leading podcast companies show a similar trajectory, reaching $345 million, a rise of 34 percent over $257…

Frost & Sullivan: Mobile Services Market in Asia-Pacific to Increase Focus on B2B and B2B2C Segments Following Launch of 5G

Mobile Network Operators in Asia-Pacific Are Exploring Business Strategies and New Technology Adoption to Increase Revenue and Offer Value Add Services The mobile services market in Asia-Pacific is expected to focus more on business models for the Business-to-Business (B2B) or Business-to-Business-to-Consumer (B2B2C) segments as a result of declining revenue from traditional services. Frost & Sullivan reported that 53% of services launched by mobile network operators in Asia-Pacific over 2017 to 2018 were consumer…

Genesys Taps Former Cisco, Microsoft and Skype Exec Tony Bates as CEO

Proven Growth-Oriented Chief Executive Takes the Reins of Global Customer Experience Leader to Further Expand Cloud Market Leadership Genesys, the global leader in omnichannel customer experience and contact center solutions, announced Tony Bates as its new chief executive officer (CEO), effective immediately. Bates succeeds Paul Segre, who will continue with Genesys as chairman of the company. "In my 12 years as CEO, I've had the privilege of working with the best team in the industry. We have…

SAP Offers New SaaS Solution to Onboard Millions of Partner Users, Granting Access to Sensitive Data Without Regulatory Risk

SAP SE announced availability of SAP Customer Identity and Access Management (SAP CIAM) solutions for business-to-business (B2B) use, to help organizations build trusted relationships with their business customers and partners as their users scale from the hundreds to the millions. The new software-as-a-service (SaaS) solutions are among the first B2B solutions available today to offer secure identity, consent and access control with built-in authorization processes, helping organizations manage customer and partner data.…

SAP to Fund Internal Collaboration Startup Ruum With €10 Million

SAP SE will invest an additional €10 million in Ruum by SAP to help the solution grow its business quickly. Ruum is the simplest software-as-a-service (SaaS) solution that connects enterprise business processes with team productivity, enabling one billion SAP software users to connect business data with an intuitive, adaptable collaboration suite. Ruum integrates with the core SAP product portfolio as well as popular collaboration platforms, such as Microsoft Teams and Box Inc. While most business-to-business (B2B)…

Brainshark Announces Partnerships with Leading Sales Consultancies Think! Inc. and 5600blue

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced strategic partnerships withThink! Inc. and 5600blue – sister companies focused on sales and negotiation enablement for business-to-business (B2B) organizations. With Brainshark’s technology, and Think! and 5600blue’s insights-based content services and skills methodology, organizations can prepare their sales teams with expert knowledge, just-in-time refreshers, and an award-winning, on-demand learning and practice environment –…

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns

Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced a new level of ABM integration with Marketo Engage to provide business-to-business (B2B) marketing and sales teams more flexibility to share accounts and audiences between platforms and solutions. For the first time, joint customers will be able to combine their first-party contact data from Marketo with deep intent-level data from Demandbase, linking known and…

LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform

Intelligent Orchestration of Trusted Data Across All Go-To-Market Processes - from a Single Platform - Enables Brands to Improve Customer Experience and Drive Greater Revenue LeanData, the leader in enterprise Revenue Ops solutions, introduced a ground-breaking platform and family of applications which offer a more holistic and unified go-to-market approach for business-to-business (B2B) enterprises seeking to accelerate growth. By ensuring a common data thread runs through the entire revenue chain, the LeanData Revenue…