Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with …
In-app Advertising Market Size Worth $226.4 Billion By 2025
The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% …
Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets
Findings Show That Businesses Are Producing More Videos Than Ever, Average Video Length Is Down 33% While Average Viewer Retention …
Haoqipei Secures US $60 Million in Series D Funding to Further Accelerate Growth of its Online B2B Auto Parts Marketplace
Lead Investor Access Technology Ventures Joins Haoqipei Board of Directors Business-to-business (B2B) auto parts trading platform Haoqipei closed US $60 …
US Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research
Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts …
Frost & Sullivan: Mobile Services Market in Asia-Pacific to Increase Focus on B2B and B2B2C Segments Following Launch of 5G
Mobile Network Operators in Asia-Pacific Are Exploring Business Strategies and New Technology Adoption to Increase Revenue and Offer Value Add …
Genesys Taps Former Cisco, Microsoft and Skype Exec Tony Bates as CEO
Proven Growth-Oriented Chief Executive Takes the Reins of Global Customer Experience Leader to Further Expand Cloud Market Leadership Genesys, the …
SAP Offers New SaaS Solution to Onboard Millions of Partner Users, Granting Access to Sensitive Data Without Regulatory Risk
SAP SE announced availability of SAP Customer Identity and Access Management (SAP CIAM) solutions for business-to-business (B2B) use, to help …
SAP to Fund Internal Collaboration Startup Ruum With €10 Million
SAP SE will invest an additional €10 million in Ruum by SAP to help the solution grow its business quickly. …
Brainshark Announces Partnerships with Leading Sales Consultancies Think! Inc. and 5600blue
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced strategic partnerships withThink! Inc. and 5600blue – sister companies focused on sales and …
Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns
Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced …
LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform
Intelligent Orchestration of Trusted Data Across All Go-To-Market Processes – from a Single Platform – Enables Brands to Improve Customer …