business-to-business

As the saying goes, "everything old is new again", and when it comes to partnerships in B2B, this rings true. While it's boom time for business-to-business (B2B) marketing, it's also getting more complex and competitive. Companies need to…
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Phonexa's streak of creative recognition continues as the software company's digital ad series "The Unofficial History of Innovation" received two Platinum MUSE Creative Awards for "Best Video" in the "Comedy" and "Business to Business" …
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Fueled by Explosive Growth in Digital Fitness; Brands include Tonal, Mirror, and MYXfitness Feed Media Group, the leading business-to-business music platform, announced a significant increase in annual growth and momentum. The company…
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Las Vegas Sands today announced an effort which will see the company become a strategic investor in digital gaming technologies focused primarily in the business-to-business space. Marketing Technology News: MarTech Interview with Anu…
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Enables B2B marketers to engage professionals through media at home MNI Targeted Media (MNI), a division of the Meredith Corporation and its targeted media strategy, planning and buying company, today announced its Cover Wrap magazine ad…
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Partnership with Dun and Bradstreet ensures small businesses find verified B2B leads with guaranteed results or their money back Bizconnect, a global B2B search engine dedicated to connecting businesses and organizations worldwide, emerged…
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SAP SE (NYSE: SAP) today launched its business-to-business accelerator program at SAP.iO Foundry Tokyo with focus on the Intelligent Enterprise. Five early-stage startups working in the areas of digital supply chain and customer experience…
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New Agreement provides finalists and runners-up with access to Canva for Enterprise Ingram Micro Cloud announced today an agreement with Canva to offer Comet Competition finalists and runners-up access to Canva for Enterprise, a leading…
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Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with Ecosystems’ robust Software-as-a-Service (SaaS) platform to help customers and…
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The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers…
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Findings Show That Businesses Are Producing More Videos Than Ever, Average Video Length Is Down 33% While Average Viewer Retention Rate Is up 13%, and More Businesses Are Augmenting Their Video Strategies With In-House Content Creation and…
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Lead Investor Access Technology Ventures Joins Haoqipei Board of Directors Business-to-business (B2B) auto parts trading platform Haoqipei closed US $60 million in Series D financing to continue its rapid growth across China. Access…
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Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts in the US, an uptick of 53 percent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising…
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Mobile Network Operators in Asia-Pacific Are Exploring Business Strategies and New Technology Adoption to Increase Revenue and Offer Value Add Services The mobile services market in Asia-Pacific is expected to focus more on business…
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Proven Growth-Oriented Chief Executive Takes the Reins of Global Customer Experience Leader to Further Expand Cloud Market Leadership Genesys, the global leader in omnichannel customer experience and contact center solutions, announced…
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SAP SE announced availability of SAP Customer Identity and Access Management (SAP CIAM) solutions for business-to-business (B2B) use, to help organizations build trusted relationships with their business customers and partners as their…
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SAP SE will invest an additional €10 million in Ruum by SAP to help the solution grow its business quickly. Ruum is the simplest software-as-a-service (SaaS) solution that connects enterprise business processes with team productivity,…
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Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced strategic partnerships withThink! Inc. and 5600blue – sister companies focused on sales and negotiation enablement for business-to-business (B2B)…
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Intelligent Orchestration of Trusted Data Across All Go-To-Market Processes - from a Single Platform - Enables Brands to Improve Customer Experience and Drive Greater Revenue LeanData, the leader in enterprise Revenue Ops solutions,…
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