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Cannes Lions

Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’

Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data scandals from walled gardens like Facebook have compelled audiences to become savvier, smarter and stingier about providing data online. As a result, companies like Apple, Mozilla and Google are prioritizing privacy controls for their browsers. At Cannes Lions, this is something every…

Tencent Champions “Tech for Good” in Cannes

Partners with 25 Multinationals to Build "Global Center for Brand Innovation and Creativity" At the annual Cannes Lions International Festival of Creativity, Tencent's Senior Executive Vice President and Chairman of Group Marketing and Global Branding, SY Lau introduced "Tech for Good" as an integral part of Tencent's new vision and mission, and he shared the company's practices and experiences in this regard. As the member of the CMO Growth Council, Tencent, together with 25 international companies such as P&G,…

Why I’m Glad I Went to Vidcon and Not Cannes

When those social posts from friends you like and respect in the ad world start rolling in from the Cannes Lions Festival, it’s hard not to get at least a mild case of FOMO.  Everyone somehow looks impossibly insightful and fabulous at the same time. And those backdrops! But I went to Vidcon (now, like WHOSAY, a Viacom Company) instead this year, and I’m glad I did. Here are 7 reasons why: (1). Diversity. Where else can you see a twelve year old creator, sounding like a Harvard MBA, asking detailed questions about his…

Tencent and L’Oréal Pioneer New Marketing Solutions for “Digital China”

Tencent and L'Oréal Design Innovative Campaigns to Engage Users with Content That Drives Sales Conversions Tencent wowed international CMOs at Cannes once again. This year, the Chinese marketing leader shared innovative, ground-breaking ideas with brands and agencies from around the world at Cannes Lions International Festival of Creativities. Representatives from Tencent met with senior executives from L'Oréal at Cannes, engaging in spirited discussions about the latest changes in marketing today. The meeting was…

Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action

inRead AR by Teads Allows Users to Interact with the Brand in Augmented Reality Video Ads  Straight from Cannes Lions 2018, Teads has showcased the first public demo of its new inRead AR ad format. The leading Viewable Advertising Marketplace demonstrated the new Augmented Reality Video Ad format at the Cannes Lions Innovation festival via two demos created for Burger King and Ray Ban. Currently, inRead AR will be available through Teads Studio in the coming weeks and will enable brands to use the power of augmented…

Top Execs from CNN, Casper, Refinery29, Columbia Records, and eBay Join Digital Future Council

Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank formed with the mission of bridging the gap between the creative and technology industries, has announced a distinguished selection of founding members ahead of its official launch during Cannes Lions Festival in June. Key executives on board include Kate Ward, Senior Vice President & Head of International at Refinery29; Jess Christie, Chief Brand…

Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair

David Sable succeeds Margo Georgiadis, CEO of Mattel, and former President, Google, Inc as the Board Chair of The Ad Council David Sable, the Global Chief Executive Officer of advertising agency Y&R, has been named Chair of the Ad Council's Board of Directors. Sable succeeds Margo Georgiadis, CEO of Mattel, and former President, Google, Inc. The Ad Council board is comprised of a prestigious group of senior executives from media companies, agencies (advertising, PR, digital and social), technology companies and…