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Cloud Gaming

How Can Brands Reach Hardcore Gamers?

Gamers make up 37% of the global internet population. But they can’t simply be defined as one group. To really know gamers, it’s important to look at the different types of gamers to understand what makes them tick and ultimately how brands and marketers can reach different subgroups. GlobalWebIndex’s latest report on gaming personas identified 6 different gaming subgroups, ranging from casual gamers such as mobile-only gamers (those who don’t play on computers, handheld devices, or consoles) to more hardcore gamers such…

Four Gaming Trends Investors Can’t Ignore

FN Media Group Presents Safehaven.com Market Commentary In the United States, there are about 211 million gamers - that's two-thirds of the population. Twenty years ago, gaming was just a niche industry. But in 2019, gaming couldn't be more mainstream. Revenue from video games has tripled since 2000, shooting up from less than $50 billion to over $130 billion. Mentioned in today's commentary includes: Sony Corporation, Microsoft Corporation, Activision Blizzard, Inc., Electronic Arts Inc., Capcom Co. Ltd. And with the…

Qualcomm and ZTE to Advance 5G Cloud Gaming on Live Networks

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet,  announced a joint demonstration with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated of 5G-powered cloud gaming on a live 5G network. The demonstration - which utilizes the cloud gaming solutions from Tencent Instant Play on 5G smartphones from OnePlus, Vivo, Xiaomi and ZTE - aims to demonstrate that console-quality mobile gaming experiences are…