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Consumer Intelligence Platform

Toluna Launches Toluna Start, the First End-to-End, Real-Time Consumer Intelligence Platform

Toluna, a leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced the launch of Toluna Start, an end-to-end platform designed by Toluna’s Innovation team comprised of forward thinking product and research professionals to help businesses make data-driven decisions in real-time. Developed and built in collaboration with industry experts covering areas of data science, brand management, marketing and academics, Toluna Start is the culmination of Toluna’s two decades of market…

Toluna Offers Real-Time Insights into Online Consumer Behavior in China

Tracking App Provides 360-Degree Behavioral Analysis Toluna, an ITWP company and leading consumer intelligence platform that delivers insights on demand, announced it has unveiled new, permission-based online data collection solution in China to analyze consumer behavior in real-time. The technology delivers deeper insights and cross-device behavioral data in response to increased demand by researchers and marketers in China, a previously opaque consumer sector. The technology also drives intelligent business…

Toluna QuickSurveys Scripting Enhancements Make Complex Research Easy

Enterprise customers benefit from sophisticated research with minimal coding Toluna, an ITWP company and leading consumer intelligence platform provider that delivers insights on demand, announced its flagship Toluna QuickSurveys platform will be enhanced with advanced scripting capabilities for creating and launching complex studies. Working with Toluna, researchers select scripts with sophisticated types of questions including enhanced logic, implicit timed responses and piping and masking, the latter refers to…

How Online Social Behavior Correlates With Product Purchase and Consumption

Cubeyou CEO to Present Research Findings Of How Consumer Online Social Behavior Correlates With Product Purchase and Consumption at the IIeX North America 2018 Conference Cubeyou, a market research and data analytics firm, announced that CEO and Founder Federico Treu will present a research paper titled, "Social Fans Versus Buyers. What Gives?" at the IIeX North America Conference 2018 in Atlanta on 12 June 2018. Currently, Cubeyou is recognized as a leading AI-powered consumer intelligence platform that helps brands,…

Resonate Strengthens Executive Bench with Three Key Hires, Including SVP of Marketing

Industry Veterans Fill Vital Positions to Drive New Growth for Advanced Consumer Intelligence Platform at Resonate Resonate, a leading provider of consumer intelligence and insights for marketers, today announced three key additions to its executive team. These new hires were made to strengthen the company’s growth and generate broad awareness for its data-driven solutions designed to drive business decisions based on a deep understanding of the consumer that extends beyond basic attributes like demographics and…