Browsing Tag

Content Advertising

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…

Nativo Expands Holistic Auction to Offer the Widest Array of Demand Options to Maximize Programmatic Yield for Publishers

Leading Native Platform Becomes Industry’s First Solution to Offer a Fully Holistic Auction for Direct Sold Campaigns, Server-Side Bidders, Client-Side Bidders, Native Exchanges, Unique Nativo Demand  Nativo, the leading unified technology platform for in-feed and branded content advertising, announced that it’s enabling combined server-side and client-side demand within its Holistic Auction, enabling publishers to bring unique demand for programmatic native campaigns from their existing partners including Facebook Audience…

Fighting Fake News Content with AI, Sentiment Analysis Tech and Machine Learning

To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer Loyalty, and Prompts Customers to Generate Even More Reviews Customers and marketers are riddled with a common challenge -- how to identify fake news and fake reviews online. According to a recent article by MIT Technology Review, MIT Media Lab researchers found out that fake news about all kinds of topics spread faster than those that are accurate. Especially, false political news! Recently, BBC…