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Brainier Announces Passing of VP – Customer Experience, Jenny Ellingen

Brainier Solutions issued the following statement: “It is with great sadness that we announce that Jenny Ellingen, Vice President of Customer Experience, passed away Saturday at home surrounded by family, due to complications from a long illness. The entire Brainier and BI-Worldwide families mourn this loss and extend our deepest sympathies to the Ellingen family. Jenny was a deeply caring individual and that passion led her to create and manage an award-winning customer support team.” Marketing Technology News: The Globe…

Exabeam Announces New Use Case Licensing and Content Library to Simplify SIEM Adoption

First two use cases, along with new Cloud Connector and Turnkey Playbook for Threat Intelligence, promote efficiency, faster insider threat and compromised credential detection During the Black Hat USA 2020 Virtual Event, Exabeam, the Smarter SIEM company, announced that customers can now license its cloud SIEM technology by use case, beginning with licensable use cases for expedited insider threat and compromised credential detection. In addition, to simplify the process of acquiring and installing critical security…

Five Ways to Win More Deals Through Strategic Response Management

If you’re a B2B marketer or Sales professional, you’d probably agree that killer RFP (Request for proposal response) or written proposals would help you win more new business. And in fact, this turns out to be the case with recent research showing that 78% of buyers say that written proposals are the most important part of their evaluation process. Unfortunately, there must be a major disconnect happening because far too many companies continue to deliver plain vanilla responses to RFPs or completely miss important…