Browsing Tag

content marketing strategy

How to Document Your Content Marketing Strategy

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing. But, it’s much easier said than done. Developing and publishing content takes careful planning. You need to research and stay consistent to generate sales or leads. You’re probably already using various platforms to produce content and understand that it requires great organization.…

Medium CEO Plants Blog Time-Bomb; Announces Job Cut and New Business Model

How many times have you heard about management blogging about a new business model, hinting sure shot job cuts? While it's rare, Medium co-founder did exactly that on 3 January. He removed 50 employees, to grow company's future. Instead of an office press release, the online content publishing firm's founder took to blogging to place the management "time bomb" on its employees. Medium, an online content publishing firm founded by Twitter co-founder Evan (Ev) Williams will sport a trimmer business model in 2017. In coming…