Banner Before Header
Browsing Tag

Contextual Intelligence platform

Grapeshot’s New Video Context Solution Fortifies Brand Safety Measures

Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats Today, Grapeshot, now an Oracle company, announced its new solution for bringing brand safety and contextual targeting to digital video. An industry first, Grapeshot’s new solution will provide essential contextual data to help publishers, sell-side platforms, and advertisers connect the right content with the right environment, at the right time. The video offering bolsters…

Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers

Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot (now an Oracle company) have announced the integration of Grapeshot’s pre-bid custom brand safety capabilities. These capabilities will be immediately available for Tremor Video DSP’s advertisers across all supply. The move reinforces Tremor Video DSP’s commitment to protect the investment brands are making in video and to ensure the optimal environment for the delivery of…

Oracle Data Cloud Scoops Grapeshot; Adds New Dimension of Context in Brand Safety

The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud's Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing their efforts to strengthen brand safety technology, Oracle has now acquired Grapeshot. On 24 April 2018, the leading marketing technology provider announced that they signed an agreement to acquire Grapeshot. Grapeshot is an industry-recognized leader in providing brand safety and pre-bid contextual solutions. Read More: Oracle’s Moat Unveils New Invalid Traffic…

As New EU Data Regulations Loom, Grapeshot Empowers Marketers to Increase Digital Scale and Delivery with Contextual Intelligence

Company Offers GDPR-Safe Solution for Brands and Agencies to Target Audiences with Relevant Messaging, Without the Use of Third-Party Data and Cookies Grapeshot, the contextual intelligence platform that empowers brands to connect with consumers by unlocking the power of real-time context, announced its GDPR-safe solution for brands, agencies, and programmatic platforms, navigating the impending General Data Protection Regulation policies (GDPR). GDPR goes into effect on May 25, 2018, and is expected to render up to 75%…

Choozle Partners with Grapeshot to Unveil Contextual Keyword Capabilities for Search Advertising

Choozle Released a Keyword-Focused Content Targeting Tool for Display, Mobile, and Video Programmatic Advertising Campaigns Choozle, a self-serve programmatic advertising platform, in partnership with Grapeshot, the Contextual Intelligence platform, announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform. Built for programmatic advertising, the contextual keyword targeting tool is a self-serve offering that will empower agencies and brands to provide more relevant…