Contextual Targeting

In late July, Google announced that they will not be deprecating third-party cookies and instead they will enable user choice. While this announcement was surprising, third-party cookies are still unlikely to remain as ubiquitous and…
Read More...

Trust has become one of the most valuable assets for brands in a privacy-conscious world. As consumers grow increasingly cautious about how their data is used, they expect brands to deliver not just value and quality, but also transparency…
Read More...

From the latest in personalization to tips on harnessing AI powered martech for better marketing outcomes: catch the latest in marketing and martech from this week's MarTechSeries highlights: ________ Marketing and Marketing Tech…
Read More...

Google has spoken. Cookies are here to stay. Now marketers can rest easy knowing they will be able to continue using third-party data to personalize ads and prove marketing effectiveness. Or can they? If the fate of third-party cookies…
Read More...

Just last month, Google U-turned on its plan to eliminate third-party tracking cookies on its Chrome browser. Instead, according to the UK’s competition regulator (the CMA), users will be presented with a choice between keeping their…
Read More...

ShareThis Expands Advertising Solutions with AI-Powered Contextual Targeting ShareThis, a Predactiv Company, announced the general availability of its new Contextual targeting solution. This initiative signifies a key milestone in…
Read More...

New Solution for Post-Cookie Identifiability Leverages an ID-Agnostic Approach to Advertising Semasio, the leading provider of contextual targeting and semantic audience solutions, announced the launch of its Multi ID solution. Multi ID…
Read More...

Anoki, a leader in generative AI for Connected TVs (CTV), today announced the launch of Live TVx, a groundbreaking free streaming service on Google TV devices. Live TVx is starting to roll out to select existing and new Google TV and…
Read More...

Growing concerns for digital privacy are leading to the depreciation of third-party cookies, a vital tool for many marketers. Within the year, cookies will be banned or phased out from major browsers such as Chrome, Safari, and Firefox. But…
Read More...

Co-viewing is a term with many meanings and there is no set standard when engaging with this very valuable audience. The interpretations of what co-viewing means can vary. To some, co-viewing means kids, and to others, it defines a…
Read More...

Programmatic curation in a cookieless world? Daniel Pirchio, the founder and CEO of Onetag, explains how efficiencies in programmatic are helping to drive the evolution of the digital advertising landscape. Welcome to this MarTech…
Read More...

The recent news that Google is restricting cookies for 1% of the people who use its Chrome browser, with plans to fully phase out cookies by the end of the year, ranks among the most significant in the online advertising industry. Cookies,…
Read More...

The majority of advertisers plan to increase investment in programmatic; Contextual targeting stands out as a viable alternative to the cookie; CTV investment will be pulled from linear TV by close to half (43%) of all marketers…
Read More...

What exactly are third-party cookies? Third-party cookies, originating from a domain unrelated to the user's visited site, serve the purpose of identifying users across diverse websites and crafting profiles for the delivery of highly…
Read More...

As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
Read More...

Partnership will enable Pixability to provide holistic YouTube attention measurement across all screens Pixability,, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that it…
Read More...

Nextdoor recently launched several new solutions to maximize Ad performance; Heidi Andersen, CMO and CRO at Nextdoor chats about these latest innovations in this martech catch-up: ___________ Welcome to this MarTech Series chat, Heidi,…
Read More...

Consumer Study Conducted by Alliance for Video-Level Contextual Advertising Found that Viewers Presented with Contextually Relevant Ads Have 300% Higher Brand Recall Due to the advanced targeting capabilities of CTV, advertisers can now…
Read More...

In January 2020, Google unveiled plans to block third-party cookies for all Chrome users by 2024, bringing an end to the era of third-party data gathering and ushering in a new cookie-less world. This however brings a certain level of…
Read More...

Hawk, a leading European player in digital omnichannel communication, has announced a new partnership with next-generation digital advertising platform, GumGum. The move enables Hawk to offer brands and agencies GumGum’s extensive…
Read More...