Browsing Tag

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Crippling Tech Anxiety Could See Merchants Miss Out on Booming Online Sales

US retailers are experiencing a 40% increase in online sales since the Coronavirus shutdown went into place, however a new study reveals many brands are falling to capitalise on the Covid-19 related growth in e-commerce due to crippling tech anxiety. . Researchers found that 40% of retailers have been put off completely from making a technology investment because of the array of software options that are available to them and 51% agree that they are suffering ‘tech anxiety’ when it comes to software purchases. Marketing…

Experian Unveils Groundbreaking Innovation to Predict Cyber Risk for Businesses

Breakthrough insights combined with data improves the underwriting process for cybersecurity policies In a move designed to predict the risk of cyber-attacks on businesses, Experian unveiled its new cybersecurity risk model – a groundbreaking innovation that combines Experian's robust collection of financial and business data to optimize the insurance industry's cyber underwriting solutions. This new cybersecurity risk model could improve the underwriting process for cybersecurity policies and identify areas where…

Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research

Study highlights lack of investment in areas most likely to have a positive CX impact Organizations must tear down the walls between IT and the business and make more customer-centric investments if they are to improve customer experience (CX), according to new research from Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises. Pega's 2020 Global Customer Experience Study was conducted among decision makers spanning 12 countries and seven different industries by…

TechBytes with Jude McColgan, CEO at Localytics

What is the CCPA law? What are the consequences of not complying? Similar to the Massachusetts data breach notification law that went into effect in April, and GDPR before that, CCPA is the latest in a line of user data compliance regulations designed to better protect the data of consumers while they browse the internet. These laws are a direct response to the lack of progress at the federal level for appropriate consumer protections and should serve as a reminder for companies to conduct privacy audits and cross-checks…

GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1 Million Per Match Value

Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value Using its unique computer-vision platform, GumGum Sports analyzed three U.S. Women’s National Team matches at the recent World Cup, measuring sponsorship media value for all in-stadia sponsor logo placements appearing across traditional broadcast (television) and social media. The result was surprising: A non-sold area with no sponsor logo present –…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…