Browsing Tag

COVID-19 Pandemic

Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve Strategies In Wake Of COVID-19

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

Verizon Look Forward Study Reveals Lifestyle Changes Driven By COVID-19

Americans expect work and school flexibility, streaming and gaming growth, and more convenient shopping in 2022 Highlights: Farewell cubicles: Adults who’ve worked remotely in the last year would prefer to be working in a remote or hybrid capacity a year from now. Endless stream of content: Traffic on major streaming sites is currently 21% above pre-pandemic levels as Americans plan to spend more time streaming. “Hello, it’s me”: Phone calls are lasting longer than pre-pandemic, and more adults are embracing…

Rebranding A SaaS In The Age Of Crisis

The SaaS industry had its first touch with a herculean crisis as the COVID-19 pandemic spread through like wildfire across the globe in 2020. The industry was in a nascent stage during the last recession in 2007-2009 and when the pandemic struck most leading firms in the industry did not have any crisis protocol to fall back upon. For some firms, the challenge became enormous, as many of their client's budgets got drastically reduced while prospects delayed their purchase decisions. However, not everything went downhill as…

Don’t stop now! Mitto Survey Reveals Consumers Have High Expectations For Brands To Keep Delivering Exceptional Digital Experiences…

One year into COVID-19, consumers reveal the key ingredients for great digital CX and what will be important to them in brand interactions when the world reopens Mitto, a leading provider of global omnichannel communications solutions, today unveiled research into how consumers in five countries at varying stages of vaccine rollout view the digital communications efforts from brands one year into the COVID-19 pandemic. Mitto's research examined consumers in Israel (ahead of the curve) the U.S. and UK (moderately paced…

MarTech Interview With Daniel Sztutwojner, Chief Customer Officer And Co-founder, Beekeeper

The rise of digitization and its growing importance has been highlighted more significantly since 2020 due to the Covid-19 pandemic, Daniel Sztutwojner, Chief Customer Officer and Co-founder at Beekeeper shares a few thoughts on how this has also impacted the need for better communication channels for frontline teams in this quick chat: ______ Tell us a little about yourself Daniel…we’d love to hear about the Beekeeper platform? I’m the Chief Customer Officer and Co-Founder at Beekeeper, and in that role I’m…

American Express Launches 2021 Global Travel Trends Report

Global consumer survey reveals key trends indicating pent-up demand for travel, a readiness to plan for future trips, and the rise of the digital nomad American Express released the American Express Travel: Global Travel Trends Report today, which provides unique insight into consumer sentiment toward travel nearly one year after the COVID-19 pandemic began. The findings in the report, grounded in survey research across seven countries, including the United States, Australia, India, Canada, Mexico, Japan and the United…

38% of Small Businesses Increased Ad Spend in 2020, Despite Effects of COVID-19 Pandemic

The spread of the coronavirus caused the worst economic downturn since the Great Depression. Still, new data shows that more small businesses chose to increase their advertising efforts rather than decrease to cut costs Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to…

Top Five Predictions for Enterprise ICT in ASEAN in 2021 by GlobalData

Enterprises across the ASEAN are reshuffling their ICT priorities in 2020 to urgently address the COVID-19 impact. Against this backdrop, cloud, networking, mobility, communications and security have been shortlisted for the top five predictions based on their market potential and impact in ASEAN by GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘2021 ASEAN ICT Predictions’, reveals the five top trends that are expected to happen in each technology domain this year: (i) public cloud will…

Bright Pattern Notes Companies Taking New Innovative Approaches to Customer Experience Since the COVID-19 Pandemic

In line with recent research from McKinsey and IBM, Bright Pattern sees companies finding smarter ways to operate, increasing digital and mobile channel adoption Bright Pattern, a leading provider of AI-powered cloud omnichannel contact center software, has seen new approaches taken to mitigate the recent challenges from COVID-19 and increased acceleration of innovative digital approaches to better serve customers. McKinsey recently reported that digital channel adoption was vaulted forward 5 years in a span of only 8 weeks…

Merger Magic: How Agencies Can Prepare to Sell

Like many other business transactions during the coronavirus pandemic, mergers and acquisitions (M&As) have been impacted by the need to cut back on operational spend with executives looking internally at the health of their own organizations. There’s no denying that it’s been a tough year for growth and expansion. According to a Harvard Business Review survey earlier in the year, more than half of respondents (51%) said they were looking at a “temporary pause” of deal activity to review how long recovery might take.…

IBM and Salesforce Join Forces to Help Organizations and Individuals Verify Vaccine and Health Status

IBM Digital Health Pass and Salesforce work.com to Help Businesses, Schools and Governments as They Strive to Reopen Safely in the Wake of the COVID-19 Pandemic IBM and Salesforce announced that they are partnering to help organizations as they strive to safely reopen public places and provide individuals with a verifiable and privacy-preserving way to manage and share their vaccination and health status in the wake of the COVID-19 pandemic. As part of this offering, IBM Digital Health Pass will integrate with the…

New Study Reveals the Struggles that Many Businesses Face in Getting Paid During the COVID-19 Pandemic

96% of businesses are waiting on outstanding payments for 10+ days 96% of businesses have had outstanding payments for 10+ days over the last year, according to a new Forrester Consulting study1 commissioned by GoCardless, a leading fintech for recurring payments. The study, 'Rethink Your Payment Strategy To Save Your Customers And Bottom Line', examines how companies can use recurring payments2 solutions to boost their payments strategy, shorten DSO (Days Sales Outstanding), and protect their bottom line. Forrester…

EditShare’s FLOW Panel for DaVinci Resolve Studio Creates Gateway to Wider Media Ecosystem and Remote Proxy Editing

Integrated FLOW Panel provides DaVinci Resolve Studio users access to storage pools and archives with tools to search, browse, and retrieve assets; facilitates exceptional remote proxy editing as well as review and approval workflows EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announced its FLOW Panel for DaVinci Resolve Studio, connecting thousands of users into the wider media ecosystem. Designed to simplify storytelling,…

Customer Experience Report Reveals Global Marketing Pivot to Drive Accelerated Digital Transformation

Marketing investments yield ROI, while changing consumer behaviors during the COVID-19 pandemic reinforce digital shift A new global research study of 8,000 consumers and 800 marketers examines how COVID-19 has forced brands and customers to rapidly adapt to a digital-first reality. The report, conducted by digital experience leader Acquia, looks at trends across three dimensions: technology, talent, and personalized use of touchpoints to optimize the customer experience (CX). It also examines changing consumer…

IPFone Leverages Ribbon’s Intelligent Edge Portfolio to Deliver Best-in-Class Communications Services During COVID-19 Pandemic

Ribbon's EdgeMarc 2900 solution offers IPFone customers enhanced security, service assurance and site survivability Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, announced that IPFone, a provider of cloud-based business unified communications and telephony services, is leveraging Ribbon's Intelligent Edge portfolio to ensure that its customers could seamlessly work from home during the onset…

Disney+ Surges from Last to First in Offline Conversation Amid Pandemic

Nivea and Colgate, Also Gain Offline; H-E-B and Publix Gain in Social Media; HGTV Gains Online and Offline The impact of the 2020 pandemic is being strongly felt in online and offline consumer conversations as consumer priorities and interests have shifted. Entertainment, and particularly streaming services, are among brands benefiting the most, consistent with earlier reports from Engagement Labs. The TotalSocial rankings are based on a combination of metrics including how much conversation brands earn, how positive,…

New Survey from Convey Reveals How Consumers Shop and What they Expect During COVID-19 Pandemic

Shoppers are patient with stock shortages and delivery delays, but clear communication from retailers is required Convey Inc., the leading provider of Delivery Experience Management (DEM) software, announced key findings from a new consumer study that looks at changing shopping behaviors and expectations in light of the COVID-19 pandemic. Marketing Technology News: SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020 The survey of more than 1,000 consumers found that more than 4 in 10 shoppers (42%) admitted to…

CallMiner Collaborates with Customers to Improve Contact Centre Operations, Performance and Service Amidst COVID-19 Pandemic

Engagement Optimization community ignites crowdsourced support and innovation for COVID-19 contact centre impact A growing number of CallMiner customers – which include some of the world’s largest brands, financial institutions, communications companies, and business process outsourcers – are actively working together to develop and share resources and best practices for managing operations and solving COVID-19-related concerns in the contact centre. Marketing Technology News: Voxnest And Its Podcast Platform Spreaker…

Dun & Bradstreet Delivers Free Platform, Data And Resources To Lift Public And Private Sectors During The COVID-19 Pandemic

Platform to help governments determine the full impact of the virus on communities Dun & Bradstreet, a leading global provider of business decisioning data and analytics, today launched a trusted data platform for government agencies to inform mission-critical response and relief efforts across state and local communities. The Firm is also making a number of resources available to private and public sector organizations to help mitigate risk and support continued business activity. Marketing Technology News:…